JMU AMA earns 20th consecutive "Top Chapter of the Year" recognition

Students from JMU AMA at 2019 Conference

Students from the JMU AMA chapter attending the AMA's conference in New Orleans, LA.

by Audrey Schappler and Colleen Price

The American Marketing Association at James Madison University (AMA/JMU) and faculty advisor Bob McMillan recently attended the American Marketing Association’s 41st Annual International Collegiate Conference in New Orleans.

They had an incredible weekend of diverse professional growth opportunities, including learning from inspiring speakers, attending career-building workshops and networking with companies and the national AMA community.

It was an experience that allowed AMA/JMU to strengthen their professional skills and connections, highlighted by their recognition as a Top 20 Collegiate Chapter out of more than 400 chapters across the country—something they have achieved for 20 years in a row.

In order to be selected for this award, chapters needed to excel in six areas:

  • Professional Development
  • Community and Social Impact
  • Fundraising
  • Membership
  • Internal/External Communications
  • Chapter Operations

Hoping to help other chapters, JMU’s incoming president Colleen Price and Krisa Cassidy gave a presentation at the conference about what makes their chapter’s professional development so successful.

The AMA/JMU members are excited to grow from their experiences and be even more successful in the upcoming year.

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Published: Wednesday, April 17, 2019

Last Updated: Thursday, April 18, 2019

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