Emergency Digital Risk Education Response in Nigeria
CISR
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(MinesAdvisoryGroup) MAG responded to a landmine explosion near Ngala, Nigeria, on January 10, initiating an emergency Digital Explosive Ordnance Risk Education (DEORE) campaign on Facebook. The explosion resulted in eight fatalities. The DEORE campaign, launched on January 16, has effectively reached 280,000 individuals through targeted ads on Facebook and Instagram.
Robin Toal, Digital EORE Coordinator, emphasized the significance of social media in swiftly delivering emergency messages to at-risk communities, overcoming challenges posed by security and geography. MAG aims to engage groups, such as young adults, that may be harder to reach through traditional methods. Notably, MAG's DEORE efforts reached over 25 million people globally in 2023. The organization remains committed to saving lives in the region and worldwide by leveraging innovative approaches to explosive ordnance risk education.
Learn more about MAG's Emergency Risk Education (in Somalia) and Digital EORE in The Journal of Conventional Weapons Destruction.
Toal, Robin. "MAG Emergency Response: Digital Explosive Ordnance Risk Education in Somalia." The Journal of Conventional Weapons Destruction 27, no. 3 (2023): Article 8. https://commons.lib.jmu.edu/cisr-journal/vol27/iss3/8.
Toal, Robin. "The Time Has Come for Digital Explosive Ordnance Risk Education." The Journal of Conventional Weapons Destruction 26, no. 1 (2022): Article 11. https://commons.lib.jmu.edu/cisr-journal/vol26/iss1/11.