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Communications, Marketing and Public Affairs is James Madison University's primary communications link to the world beyond campus.

A part of the Division of University Advancement, the office advances the university's brand by combining the university's communications, marketing and public affairs efforts so that target audiences engage JMU brand propositions with measurable results.

The office produces and manages the top-level pages of the university website as well as Madison, the university magazine. In 2006, the office developed the Be the Change campaign -- a public expression of the university's brand that delivers stories about the efforts of Madison people and programs to address the major issues in today's society and create positive change in the world.

The office also includes: Visual Brand, which sets and maintains the aesthetic standards for delivering the university's brand in print and online publication as well as photography; Community Relations, which serves as the university's interface for dialogue and collaboration with the local community; Media Relations, which is the university's interface for traditional and social media; Marketing Video, which produces video content in support of student recruitment and fund raising campaigns; Web Development, which helps establish and maintain university standards for online publishing; Madison Scholar, the university's research journal; E-mail Marketing; the University Editorial Guide; and the University Spokesperson.