Marketing Students Use their Business Acumen to Give Back During MLK Day of Service
Marketing
The College of Business MLK Day of Service successfully collected food and non-food items for a local charity, but also provided a jumping-off point for one Marketing class project. The Marketing Department’s Dr. Theresa Clarke and her Digital Marketing Practicum class (MKTG 477) used the Day of Service to launch a semester-long effort aimed at helping non-profits drive more traffic to their websites. Dr. Clarke and her cohort “got the journey started by learning about 4 nonprofits, getting connected to their AdWords accounts, and setting up meetings with the clients.” Dr. Clarke believes that it is important to “give back to the community in a unique way to capitalize on the talents and resources in the CoB.” This year she will guide her students as they “create and execute real live marketing campaigns,” learning while they make a difference.
