Marketing

Gaining an Edge


by Karen Doss Bowman

 
image: /_images/cob/marketing/marketing-edge-collegiate-summit-2017-1000x600.jpg

SUMMARY: JMU marketing major Jami Adler, '18, was among 80 college students to attend the Marketing EDGE Collegiate Summit in June.


Jami Adler, '18, understands the value of networking. A marketing major and sports communications minor, Adler participated in the Marketing EDGE Collegiate Summit. Here, she and  two of her classmates Matthew "Matt" Merola and Caroline Galiwango (pictured, above, from left to right), had the opportunity to connect with industry leaders from companies such as Google, IBM, Verizon Fios, Conde Nast and many more. 

The students were among 80 college students attending the event, held in New York City in June. Marketing EDGE (Educate, Develop, Grow, and Employ) - a national nonprofit committed engage and involve professors and college students in the business of marketing - co-hosted the event with Fordham University. 

The four-day conference was focused on digital marketing, with students participating in seminars and workshops led by top marketing executives. Their presentations offered a deeper understanding of both strategic concepts and practical applications, leaving students better prepared for internships and entry-level positions upon graduation. 

"The presenters and speakers motivated me to continuously think about and keep an innovative mindset while continuing on with my career in the marketing industry," says Adler, who is an HR operations and marketing intern at Hilton Worldwide this summer. "I learned how leading brands are utilizing data and innovative digital marketing techniques to create targeted, multi-channel campaigns that help them reach and engage with their customers. Attending the Collegiate Summit was one of the best decisions that I have made throughout my college career. It provided meaningful opportunities to interact and connect with marketing professionals and peers, allowing me to build and strengthen my growing career network."

Published: Monday, July 24, 2017

Last Updated: Monday, July 24, 2017

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