Sawtooth Software Marketing Analytics Consulting Challenge

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SUMMARY: JMU marketing students received honorable mention and won a cash prize of $1,000 in the 2017 Sawtooth Software Marketing Analytics Consulting Challenge.

A team of JMU marketing students competed in the 2017 Sawtooth Software Marketing Analytics Consulting Challenge. Team 2MAC2, comprised of Alexandria Stockman, Courtney Brown, Christina Peperno, Robert Farrell, Mark Switzer and Max Leonard, received honorable mention and earned a $1,000 cash prize. Stockman, Brown and Peperno represented the team at the final round of competition, which took place March 17-18 at the University of Utah in Salt Lake City. All other final round teams were graduate student teams from schools such as Ohio State University, Michigan State University and Brigham Young University. 

Alexandria Stockman, Courtney Brown, and Christian Peperno at the 2017 Sawtooth Marketing CompetitionPhase 1 of the competition began in January, when students conducted primary research using Sawtooth Software's Discover survey analytics platform to solve a real business problem in the math tutoring market supplied by Sylvan Learning. Team 2MAC2 was selected by JMU marketing professors among five JMU teams to advance to Phase II, which involved conducting a final analysis. The team presentations were judged by a panel of marketing professionals including Rebecca Cunningham, Sylvan Learning’s senior manager of consumer insights. Students also participated in professional development and networking events during the weekend. 

Competing against MBA students was definitely a challenge, but the experience is something I will never forget,” says senior marketing major Christina M. Peperno. “It opened my eyes to a future career  in marketing analytics and has only made me more excited to enter the next chapter of my life, post-graduation.  It was so rewarding to see our hard work being taken into consideration and potentially utilized by managers at Sylvan Learning, as well as receiving feedback from the panel of judges.  Overall it was nothing but a positive learning experience and I am grateful to have had the opportunity.”

Published: Wednesday, March 22, 2017

Last Updated: Wednesday, March 22, 2017

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