Students and Faculty Introduced to New Ideas and Opportunities at Marketing Town Hall


By Anne Delafield

Marketing is a collaborative, dynamic field and the Department of Marketing is committed to helping students rise to the top of their disciplines. The department held its first-ever Town Hall Meeting on Feb. 1, bringing together faculty and students to celebrate their achievements, share ideas for improving courses and provide information about the many opportunities available to help students sharpen their marketing skills and network with practitioners in the field.

According to department chair Dr. Andy Wood, numerous internship opportunities are available, and a new mentorship program is available to CoB students. Students were introduced to numerous professional development organizations that operate within the department, including the Madison Marketing Association, the Professional Sales Club, Pi Sigma Epsilon, DECA and the Madison American Advertising Federation. Suggestions for improving marketing courses included the addition of marketing concepts to the College of Business’ 10 core business courses and the expansion of topics covered in upper-level marketing courses.

Published: Friday, February 12, 2016

Last Updated: Tuesday, January 17, 2017

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