When Marketing students have an opportunity to work for short periods of time at organizations, the firms often call these positions "internships," regardless of whether they are part-time, full-time, paid or non-paid work experiences.  Students can earn three academic credits for work associated with an internship through MKTG 494 (Marketing Internship), which counts as a marketing elective for all marketing majors.  To earn three credit hours for  MKTG 494 (Marketing Internship), students must meet all of the following requirements:

  • Find a marketing internship in one of the states authorized by the university.  Students are responsible for securing a summer internship of their choice. Many current and known internships are posted on Handshake as well as the JMU Marketing Opportunities Canvas course.  
  • Complete the required MKTG 494 Application.
  • Receive an email message from the Internship Coordinator, Professor Collins, that indicates acceptance or non-acceptance.  If accepted, students will receive an email from the Marketing Advisor in the ASC, Ms. Bradshaw.  This email indicates that you have been approved for an override that allows you to register for the summer MKTG 494 class.   
  • Sign-up for MKTG 494.  Students are responsible for enrolling in the MKTG 494 course through MyMadison for the summer semester only.  Registration for this class is allowed up until the first day of class, at which time, class registration will be closed.   Students cannot register for MKTG 494 after completing the internship (e.g., MKTG 494 credits cannot be awarded retroactively).
  • Pay in-state, or out-of-state, tuition for the 3-hour credit class, whichever is applicable.
  • Work a minimum of 250 on-the-job hours during the span of the internship with 80% of the job responsibilities being marketing related.  Summer internships may be either paid or unpaid.
  • Fulfill all course-related assignments and requirements as outlined in the MKTG 494 Syllabus.

Need help?  Contact the Internship Coordinator, Professor Collins (collincn@jmu.edu), for questions about the application process and course requirements, or to discuss internship opportunities and/or prospective internship placements.  

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