Associate Professor, Marketing

Year Started at JMU: 2007

tokmanmx@jmu.edu

Contact Info

Education
  • Ph.D., The University of Alabama
  • M.B.A., University of Arkansas, Little Rock
  • B.B.A., University of Istanbul
Professional Interests
  • Interfirm relationships along the Value-Creation Chain
  • Strategic issues in international marketing channels and logistics
Current Courses Taught
  • COB 300D – Integrated Functional Systems: Marketing
  • MKTG 460 – Global Marketing
  • MKTG 462 – International Logistics
Awards and Recognitions
  • SCHEV Outstanding Faculty Award Nominee, 2018-2019
  • SCHEV Outstanding Faculty Award Nominee, 2017-2018
  • James Madison University, Provosts Award for Excellence in International Education, 2016-2017
  • JMU-College of Business, Madison Scholar Award, 2015-2016
  • AMS-Retailing Track – Best Paper Award, 2010
  • JMU-College of Business, Distinguished Service Award, 2009-2010
  • JMU-College of Business, Community Service Award, 2008
Professional Service
  • Editorial Review Board Member, Industrial Marketing Management
  • Editorial Review Board Member, Journal of Marketing Channels
  • Editorial Review Board Member, Journal of Business Logistics
  • Editorial Review Board Member, Journal of Supply Chain Management
  • Editorial Review Board Member, International Journal of Physical Distribution and Logistics Management
Key Publications

Morgan, Tyler R., Mert Tokman, Robert Glenn Richey, and Cliff Defee, (2018) "Resource commitment and sustainability: a reverse logistics performance process model", International Journal of Physical Distribution & Logistics Management, 48(2), 164-182.

Tokman, Mert, R. Glenn Richey, and George D. Deitz (2016), “A Strategic Choice Theory Taxonomy of Retailers' Strategic Orientations” Journal of Marketing Theory and Practice – 24(2): 186-208.

Tokman, Mert, George D. Deitz, and R. Glenn Richey (2015), “An Empirically Derived Taxonomy of Manufacturer-Retailer Channel Structures” Journal of Marketing Channels – 22(4): 279-298.

Bahn, Kenneth, Kent Granzin, and Mert Tokman (2015), “End-user contribution to logistics value co-creation: A series of exploratory studies” Journal of Marketing Channels, 22(1): 3-26. (Lead article in this issue)

Tokman, Mert, R. Glenn Richey, Louis D. Marino, and Pat Dickson (2013), “SME Supply Chain Portfolios: Firm Satisfaction and Organization Resources,” International Journal of Logistics Management, 24(2): 271-300. (Recipient of Emerald Publishing 2013 Highly Commanded Paper Award)

Beitelspacher, Lauren S., Mert Tokman, R. Glenn Richey, and Frank G. Adams (2012), “Retail Service-Based Operant Resources and Market Performance,” International Journal of Logistics Management, 23(3): 408-434.

Tokman, Mert, R. Glenn Richey, George D. Deitz, and Frank G. Adams, (2012), “The Retailer’s Perspective on the Link between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands,” Journal of Business Logistics, 33(3): 181-195.

Hansen, John, George D. Deitz, Mert Tokman, Louis D. Marino, and Pat Dickson, (2011), “Cross-National Invariance of the Entrepreneurial Orientation Scale,” Journal of Business Venturing, 26(1): 61-78.

Deitz, George D., Mert Tokman, R. Glenn Richey, Robert M. Morgan, (2010), “Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust,” Industrial Marketing Management, 39(5): 862-873.

R. Glenn Richey, Mert Tokman, and Vivek Dalela, (2010) “Examining collaborative supply chain service technologies: a study of intensity, relationships, and resources,” Journal of the Academy of Marketing Science, 38(1): 71-89.

R. Glenn Richey, Timothy Kiessling, Mert Tokman, and Vivek Dalela, (2008) “Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance,” Industrial Marketing Management, 37(4): 394-406.

R. Glenn Richey, Mert Tokman, and Lauren R. Skinner, (2008) “Exploring collaborative technology utilization in retailer–supplier performance,” Journal of Business Research, 61(8): 842-849.

Tokman, Mert, Lenita M. Davis, and Katherine N. Lemon (2007), “The WOW Factor: Creating Value through Win-back Offers to Reacquire Lost Customers,” Journal of Retailing, 83(1): 102-118. (Recipient of Competing Through Services Special Issue Honorable Mention Award)

Tokman, Mert, R. Glenn Richey, Louis D. Marino, and Mark K. Weaver (2007), “Exploration, Exploitation, and Satisfaction in Supply Chain Portfolio Strategy,” Journal of Business Logistics, 28(1): 25-56.

Back to Top