The Advancement team operates in a continuum of four progressive phases. It is designed to move individuals from a most basic association with JMU to one of full investment.
The "identify" step takes place in Advancement Information Services. This is the most fundamental step and involves collecting facts about an individual.
The next step is to "inform" them about current events and issues at Madison. This takes place in Communications and Marketing.
Constituent Relations is the third step in the advancement wheel. Here the goal is to "involve" alumni and friends in ways that encourage their active engagement with JMU.
The fourth step takes place in Development when an alumnus or friend "invests" in the university by making financial contributions.