Advancement Organizational Chart
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Nick Langridge |
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Advancement Information Services Chris Pipkins Associate Vice President Advancement Gifts and Records Prospect Research Quality Assurance Reporting |
Communications and Marketing Andy Perrine Associate Vice President Communications Marketing Public Affairs |
Constituent Relations Steve Smith Associate Vice President Alumni Relations Donor Relations Parent Relations Emeriti Faculty |
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Development Weston Hatfield Associate Vice President Principal Relationships Development |
Development Sheila Smith Assistant Vice President Campaign Management |
Development Jeff Gilligan Assistant Vice President Annual Giving Major Gifts Planned Giving Corporate Gifts College Fundraising |
The Advancement team operates in a continuum of four progressive phases. It is designed to move individuals from a most basic association with JMU to one of full investment. 
The "identify" step takes place in Advancement Information Systems. This is the most fundamental step and involves collecting facts about an individual.
The next step is to "inform" them about current events and issues at Madison. This takes place in Communications and Marketing.
Constituent Relations is the third step in the advancement wheel. Here the goal is to "involve" alumni and friends in ways that encourage their active engagement with JMU.
The fourth step takes place in Development when an alumnus or friend "invests" in the university by making financial contributions.