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Policy 5103
Naming Opportunities

Date of Current Revision: February 2006
Primary Responsible Officer: Senior Vice President of University Advancement

1. PURPOSE

This policy establishes guidelines for naming facilities, places, colleges, schools, institutes, centers, programs, and other units at the university.

2. AUTHORITY

The Board of Visitors has been authorized by the Commonwealth of Virginia to govern James Madison University. See Code of Virginia section 23-164.6; 23-9.2:3. The Board has delegated the authority to manage the university to the president. As a part of that management, the president has directed the development and implementation of university policies and procedures.

3. DEFINITIONS

Naming Opportunity:
For purposes of this policy, a naming opportunity includes all occasions on which a specific name, beyond a merely functional description or designation, may be bestowed upon a facility or place, a college or school, an institute, center, or program, or any other unit of the university.

4. APPLICABILITY

This policy applies to all JMU facilities, places, colleges, schools, institutes, centers, programs, and other units of the university, regardless of location or administrative assignment. The Division of University Advancement is the central point of contact by virtue of its relationships with all constituent groups of the university, and its role in maintaining the image and communications functions of the university.

5. POLICY

5.1 Each naming opportunity shall be considered individually, as appropriate, to ensure that the requirements, expectations, and desires of all parties are respected. The overarching objective is that the university shall maintain a coherent system by which decisions on naming opportunities are made in a timely manner.

5.2 All members of the university community are encouraged to consider potential naming opportunities that have the capacity to advance the mission of the university.

5.3 To name an entity in recognition/'honor of a retired employee of the University or an employee who left the University in good standing, at least three years shall have passed since their involvement with the University. Exceptions may be granted by the President or the Board of Visitors. To name an entity in recognition of an employee of the University who has passed away, at least three years shall have passed since their death. Exceptions may be granted by the President or the Board of Visitors.

The university reserves the right to remove a name from use if circumstances merit such action.

6. PROCEDURES

6.1 In all cases, The Division of University Advancement will coordinate the university's consideration of a naming opportunity, upon submission by the initiating party of a written proposal to the Senior Vice President for University Advancement. As a first step, prior to making a formal written submission, recommenders should present naming proposals to their respective Division Head.

6.2 Upon receipt of a written proposal, the Division of University Advancement shall review the proposal. If it reflects a bona fide naming opportunity, the proposal will be presented to the President for consideration and action. The Division of University Advancement will work closely with the initiator of the proposal to ensure an appropriate consideration of the particular naming opportunity occurs. The Division of University Advancement will maintain the university's official records of all open naming opportunities as well as all names in use by the university. Upon a determination by the Board of Visitors or the President, as the case may be, the Division of University Advancement shall coordinate notification to all appropriate parties.

6.3 A proposed naming opportunity may or may not be associated with a charitable gift by a donor. In the case of a naming opportunity associated with a charitable gift, reference shall be made to the schedule for naming opportunities and gift levels approved by the President of the university and available from the Division of University Advancement. A copy of the schedule is attached as an appendix to this policy.

6.4 For naming opportunities requiring a resolution by the Board of Visitors, the President reviews such proposals prior to a consideration and determination by the Board of Visitors.

6.5 For all other naming opportunities, the vice presidents review such proposals prior to a consideration and determination by the President.

6.6 Honorary, memorial and all naming opportunities may be granted or removed at the sole discretion of the Board of Visitors or the President, as the case may be.

7. RESPONSIBILITIES

The President gives the Senior Vice President for University Advancement the responsibility and authority to ensure that the guidelines of this policy are respected university-wide.

The Division of University Advancement is responsible for the administration of this policy. The Senior Vice President for University Advancement may delegate responsibility within the Division to ensure the policy and procedures are carried out in an efficient and effective manner.

8. SANCTIONS

Any violation of this policy may subject the individual to discipline, commensurate with the severity and/or frequency of the offense, and may include termination of employment.

9. EXCLUSIONS

None.

10. INTERPRETATION

Authority to interpret and apply this policy rests with the President and is generally delegated to the Senior Vice President for University Advancement.

Approved:
February, 2006 by
Linwood H. Rose, President


Index Terms
Bequests
Building names
Center names
College names
Facility names
Gifts
Institute names
Place names
Program names
Room names
School names
 
Appendix
Schedule of naming opportunities and gift levels.