Capstone Course Produces Creative Advertising Campaigns

Media Arts and Design

Dr. Tale Mitchell’s SMAD 443 course, Creative Advertising Campaigns, is the capstone course for the Creative Advertising Curriculum. This course emphasizes the creative process, including; conceptualizing, brainstorming, idea generation, selling the big idea, copywriting, and design layout.

For their final project, the students are split into advertising agency teams to produce a comprehensive creative advertising campaign that spans across a range of traditional and new media. The deliverables for the campaign include; an agency logo, primary and secondary research; extensive creative strategy concept development, three magazine print ads, a television ad, two social media platform ads, an out-of-home (OOH) ad, a viral video ad, a guerrilla marketing ad, and branded entertainment product placement. These are their final advertising campaign plans books.

Bolt Agency – Converse Advertising Campaign

6Chairs Agency – Bugles Advertising Campaign

5Mind Agency: Sriracha

Note: Amanda Volpe is also a contributor to the Sriracha project.

Visible INC Agency: Atari

Ad Venture Agency: Vans

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Published: Thursday, May 14, 2020

Last Updated: Thursday, November 2, 2023

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