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Logo and site title: Morrison Bruce Center, dedicated to enhancing the lives of girls and women. Logo and site title that display on mobile devices: Morrison Bruce Center, dedicated to enhancing the lives of girls and women.

Exercise is Medicine

Based on the philosophy that physical activity is one of the most important factors in the prevention and treatment of disease, Exercise is Medicine (EIM) was developed to encourage health care professionals to advocate for physical activity when treating patients. This global health initiative is supported by The American College of Sports Medicine and The American Medical Association. Visit the EIM webpage for more information: http://www.exerciseismedicine.org/

Exercise is Medicine - On Campus (EIM-OC) is a branch of the movement that aims to create change in college and university communities. The Morrison Bruce Center has teamed up with UREC and University Health to bring EIM to JMU.

Barbells & Brunch

Barbells & Brunch is an event that aims to provide programming designed for JMU women (students, faculty, and staff) and the opportunity to experience the UREC weight room in a comfortable, educational, and open setting. The goal of Barbells & Brunch is to provide relevant knowledge and tools needed to develop confidence in utilizing the weight room and incorporating weight training into your own training plan.

Where: UREC 
When: Sunday, November 12th from 9:00am – 10:45am (doors open at 8:30am)
Cost: FREE
No registration required

Program includes:

  • Tank tops given to the first 25 participants at the door
  • Workshops, including:
    • Rack City: Proper squat form on the rack
    • Starting From the Bottom: Designing weight training program
    • Maximizing your Performance: Using nutrition to fuel your workouts
  • Workout Walk-Throughs: small group workout demonstrations, including
    • Full-body workouts
    • Upper-body workouts
    • Lower-body workouts
    • TRX workouts
  • Pre- and Post- workout snacks
  • Free, one-on-one personal training session (provided on a "first come, first served" basis)

Questions?  Email us at  morrisonbrucecenter@jmu.edu.

Other EIM-OC Initiatives

The MBC's EIM-OC initiatives have also included participation at the following events:

  • Teen Health Fair – a 2-day health expo for high school students
  • Girls and Women in Sport Day – an event hosted by JMU Athletics to celebrate girls' and women's participation in sports
  • Gus Bus Literacy Nights – a reading road show where the MBC presented on the importance of less screen time and more physical activity
  • Life's Too Sweet – an educational workshop for the families of children with diabetes