HTM: A World of Opportunities!

Welcome to the Hospitality and Tourism Management (HTM) program at James Madison University (JMU). Whether you are merely exploring, a transfer student, a parent, fresh out of high school, or are already a member of JMU's community, I hope you enjoy your visit to our web site. The value of a degree lies in what you can do with it, and what it can do for you. A bachelor's degree in business with a major in HTM is a passport to opportunities in a multi-trillion-dollar worldwide industry. Such a degree will provide you with opportunities to develop skills, knowledge, and perspective to achieve success--however you choose to define it. HTM graduates are finding their skills in high demand, and job opportunities in abundance in an industry that is continuing to see phenomenal growth. Graduates with a bachelor's degree in HTM can work in the areas of restaurant management, lodging, conventions and trade show management, special events management, destination marketing, club management, etc.

As an experienced industry practitioner and educator, I have seen that good managers have a solid understanding of basic hospitality business functions. Outstanding managers have the additional ability to see the integration of functions and make adjustments at critical decision points that positively impact business outcomes. Our program's integrated business focus provides many opportunities for students to develop these all-important managerial skills.

One of the distinctive advantages of our program is that it is housed within the College of Business. Our students get a solid background in business - in addition to the knowledge and skills needed for managing hospitality and tourism organizations. Consequently, our graduates are well prepared and sought after for both technical and business-related skills they bring to the organizations that hire them. 

The hospitality and tourism industry is the second largest industry in the world. In the coming years, more and more people will be employed in the hospitality field. If you like working with people and are considering a management career in food and beverage service, resorts, hotels, conference centers, airline food services, casino and entertainment, event management, cruise lines, catering, or institutional dining halls, a degree in business with a concentration in hotel, restaurant, and resort management is your passport to vast opportunities.

If you are looking for a quality college experience that provides exceptional learning and the prospect of job opportunities in a fast-growing industry, consider the HTM program at JMU.

Feel free to contact me to see how JMU's College of Business and the Hospitality & Tourism Management Program can help you acheive your goals!

Dr. Michael O'Fallon
Program Director, Hospitality and Tourism Management
James Madison University, College of Business
MSC 0202
Harrisonburg, Virginia 22807

Phone: 540/568-5168
Fax: 540/568-3273
E-Mail: ofallomj@jmu.edu

Our Mission Statement

“To Develop Creative Hospitality Leaders Who Approach Business Differently.”

The hospitality leaders of tomorrow must be educated and enlightened citizens who will lead productive and meaningful lives. James Madison University Hospitality and Tourism Management prides itself in developing creative hospitality leaders who approach business differently.

Our mission is to develop hospitality and tourism management leaders through sound theoretical coursework, innovative learning activities, mentoring opportunities, exposure to premier hospitality organizations, and interaction with dynamic industry professionals. Together with alumni, students, parents, and friends of the program, JMU's HTM program will be recognized as the preferred provider for hospitality graduates in the years to come.