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Cathy Snyder
Lecturer
Zane Showker Hall 212
Office Phone (540) 568-6493
Fax (540) 568-3273
Email snydercs@jmu.edu
Education
M.B.A., James Madison University, 1997
B.S., Liberty University, 1992
Interests
Reading
Home Decorating
Playing Piano
Travel
Current Courses
GBUS 160 - Business Decision Making in a Modern Society
Fall 2007 Office Hours
Tuesdays 8:00 AM - 11:00 AM and 1:00 PM - 3:00 PM
Key Publications
Book Chapters
Book, Chapter in Scholarly Book-Revised (Published)
Snyder, C. S. (2006). Marketing: The Exchange Process (5th, pp. 113-139). McGraw-Hill Custom Publishing.
Book, Chapter in Scholarly Book-New
Snyder, C. S. (2005). 'Marketing: What You Need to Know Before the 4 P's' in Business Decision Making in a Contemporary Society (pp. 137-152). McGraw Hill Custom Publishing.
Refereed Journal Articles
Journal Article, Academic Journal (Submitted)
Horton, B. W., Snyder, C. S. Wellness: Its impact on student grades and implications for business. Journal of Human Resources in Hospitality & Tourism.
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