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Google Online Marketing Challenge

Three teams of marketing undergraduates and Innovation MBA students competed in the 10th annual GOMC, earning top honors—including the highest prize as Global Winner of the 2017 GOMC AdWords Business Award. The College of Business (CoB) holds the record for the most GOMC titles won out of any school in the world. The students won five awards in the three categories of AdWords Business, AdWords Social Impact and AdWords Certification. The top two winning teams also earned $15,000 total for two nonprofits. The other teams that participated in the contest were rated “strong” in AdWords proficiency and grasp of online ads and placed in the highest 16 percent worldwide. Students participated in the GOMC as a required component of marketing professor Theresa Clarke’s digital marketing practicum course, competing with more than 600 professors and 12,000 students worldwide.

ITERA Case Competition

The Computer Information Systems (CIS) program received national recognition as the Information and Telecommunications Education and Research Association (ITERA) 2016 Program of the Year. A team of senior CIS majors competed in the final round of ITERA’s Case Study Competition. The competition engaged students in a months-long effort to solve a real-world telecommunications problem by applying their technical and problem-solving skills. The panel of judges represented companies such as Cisco, Facebook and Excelacom.

Ball State Social Media Competition

Two marketing majors teamed up to win first place in the Ball State Social Media Competition, besting 40 teams from universities across the country in solving a difficult B2B social media problem. The case study focused on a complete rebranding of a company’s online business-to-business marketing presence after the acquisition of a new product line. Students developed social media marketing and communication strategies to help the company grow its existing core customer base while expanding into new market segments and industries. 

College FED Challenge

For the last twelve years, economics students have participated in the College Fed Challenge sponsored by the Federal Reserve. This is a national high school and collegiate-based program where students research and analyze economic conditions and then present their analysis to a panel of judges. The 20-minute presentations are followed by a Q&A portion that tests the breadth of students’ economic knowledge. CoB students were the 2015 Regional winner. 

Sawtooth Software Marketing Analytics Challenge

A team of JMU marketing students competed in the 2017 Sawtooth Software Marketing Analytics Consulting Challenge. Team 2MAC2 received honorable mention and earned a $1,000 cash prize at the final round of the competition in Salt Lake City. All other final round teams were comprised of graduate students from schools such as Ohio State University, Michigan State University and Brigham Young University. 

Students conducted primary research using Sawtooth Software’s Discover survey analytics platform to solve a real business problem in the math tutoring market supplied by Sylvan Learning. The team presentations were judged by a panel of marketing professionals including Rebecca Cunningham, Sylvan Learning’s senior manager of consumer insights.

CUIBE

International business majors showcased their knowledge of global business practices and sharpened their analytical and critical thinking capabilities through participation in the Northeastern University – Consortium of Undergraduate International Business Education International Business Case Competition (NU-CUIBE IB). The competition involves 16 teams of students developing and presenting a solution for an international business case study in front of a panel of judges representing global businesses. 

CFA Challenge

Students majoring in quantitative finance and finance participated in the CFA Investment Research Challenge. This competition, which included students from other Virginia universities, involved writing a financial analysis and investment recommendation for a company chosen by the CFA Virginia Society. Proposals were ultimately presented to a panel of judges from the CFA Virginia Society. 

Data Blitz

The Department of Finance and Business Law partnered with Deloitte Consulting to host the DataBlitz Analytics Competition, with nearly 130 students from all CoB majors participating in teams to analyze data on airline arrival and departure times. Deloitte professionals, who also were JMU alumni, mentored the students and provided training on Tableau, a data visualization software popular among business consultants. The student teams then submitted a formal written presentation, and four finalists were selected by the Deloitte judges to give oral presentations.

Collegiate MAXI Case Competition

A team of marketing students took top honors in the Fall 2016 Collegiate MAXI Case Competition, sponsored by the Direct Marketing Association of Washington’s Educational Foundation (DMAW/EF). The students created a multi-channel marketing campaign that included direct mail and e-mail communications, digital advertising, social media and other relevant channels to create awareness of the organization and drive donations from younger markets. 

SHRM Regional Case Competition and Career Summit

CoB management students collaborated with peers at nearby Bridgewater College (BC) for the Human Resources Case Competition at JMU. Unlike many competitions where schools compete against each other, this competition encouraged students to meet prior to the competition to share ideas and develop innovative strategies to solve a given business problem. Teams then met at JMU to present those plans to a panel of industry professionals serving as judges. 

Community Bank Case Competition

JMU finance and management majors have been selected to participate with 43 other student teams from across the country in the Community Bank Case Competition sponsored by the Conference of State Banking Supervisors. Students will prepare a 25-page interdisciplinary case study that evaluates bank leadership succession planning and produce a 10-minute video about the financial performance and HR management strategies of a local community bank. The student teams are competing for a chance to get their work published in an academic journal, an opportunity to attend the fifth annual CSBS-Federal Reserve Community Banking Research Conference, and an academic scholarship.

CoB student presenting at the Jackson-Rainey Business Plan Competition
Other Competitions

Accenture Innovation Challenge 

Deloitte Innovation Case Competition 

Effie Brand Competition 

Global Case Competition 

Grant Thornton Ethics Case 

Internal Sales Competitions 

International Business Ethics Case Competition 

International Collegiate Sales Competition 

National Collegiate Sales Competition 

National Sales Challenge 

Target Case Competition 

TCU Values and Ventures Competition 

Toledo Invitational Sales Competition

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