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The Rose Presidency
Giving back: Endowment more than doubles

President Rose and JMU students thank donors to Madison Forever, a permanent fundraising effort to help JMU students

President Rose and JMU students thank donors to Madison Forever, a permanent fundraising effort to help JMU students.

In his 1999 inaugural speech, President Linwood H. Rose called private support "imperative." Three years later the Madison Century — JMU's first comprehensive capital campaign — began. Through the six-year campaign that ended on JMU's Centennial anniversary celebration in 2008, a total of $70 million — $20 million over goal — was committed through contributions from 32,900 donors. Of that, $54 million went to support academic programs, fellowships and scholarships, while $15 million went to support the intercollegiate athletics program.

The Madison For Keeps temporary emergency fundraising effort raised $432,178 from 3,963 donors in 2010 to help 108 students stay in school through the economic downturn. It was so successful that the Office of Annual Giving has established Madison Forever, a permanent and proactive way to help students.

Thirty-six percent of JMU employees believe in the university so deeply that they make a charitable gift to Madison. That's an increase from 15 percent in 2005.

Today the size of JMU's endowment has risen to almost $56 million, up from $22 million 14 years ago. And donors have helped raise to $1.2 million the total scholarship dollars awarded annually, up from $467,577 when the Rose presidency began.