James Madison University
College of Business

Bachelor of Business Administration

BBA Degree Requirements

BBA Prerequisite Courses

General Education Clusters

B.B.A. core learning objectives

COB 191 Learning Objectives

ECON 201/GECON 200 Learning Objectives

COB 204 Learning Objectives

COB 202 Learning Objectives

COB 218 Learning Objectives

COB 241-242 Learning Objectives

COB 291 Learning Objectives

COB 300 Learning Objectives

COB 487 Learning Objectives

GECON 200 Macroeconomics and ECON 201 Microeconomics learning objectives

Upon completing principles of microeconomics, students should be able to do the following.

  • Describe the basic economic problem of scarcity and to identify opportunity costs.
  • Explain how prices allocate scarce resources and to predict price changes from changes in demand and supply.
  • Measure and interpret elasticity and its relationship to total revenue changes.
  • Describe consumer choice through utility theory and to understand its strengths and limitations.
  • Characterize and identify economic costs of production.
  • Identify different market structures and the consequent differences in firm behavior.
  • Describe how markets can fail to achieve the optional allocation of scare resources and to identify alternative allocating mechanisms.
  • Explain how wages, interest, rent and profits are determined and measured.
  • Identify comparative advantages of nations and explain the patterns of internationaltrade.

Upon completing introduction to macroeconomics, students should be able to do the following.

  • Define and measure major macroeconomic variables and describe their behavior over time.
  • Use models of aggregate economic activity to characterize changes in aggregate prices and output.
  • Evaluate the degree to which the various aggregate models fit the observed facts.
  • Distinguish between conventional models and real business cycle models.
  • Explain how government policies could be used in an effort to stabilize aggregate prices and output, and the limitations of these efforts.
  • Describe how monetary policy is transmitted through credit markets to affect aggregate prices and output.
  • Explain the effects of government debt on investment, capital formation, growth and the wealth of future generations.
  • Identify the causes and cures for inflation and the effects of anti-inflation policies.
  • Account for the sources of economic growth and differentiate between exogenous and endogenous theories of economic growth.
  • Explain the role of international flows of goods, services and capital, and the effects of changes in exchange rates on imports and exports.
  • Explain the interdependence of international economies and how disturbances in economic activity are transmitted across national boundaries.
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