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B.B.A. degree learning objectives These are learning outcomes which our core curriculum must help our students achieve. How well they achieve them is measured by an assurance of learning (AOL) process embedded in relevant core courses as indicated.
In order to earn their degree, B.B.A. graduates will have
- demonstrated an awareness of ways in which culture, ethnicity, ethics, law, politics, and market dynamics provide a context for and constrain the actions of business practitioners.
- GECON 200 and ECON 201: politics and market dynamics
- COB 202: ethnicity, or diversity, and ethics
- COB 204: ethics of computer usage
- COB 218: ethics, law, and politics
- COB 300A, finance, collaborating with management and marketing: ethics
- COB 300B, management, collaborating with marketing and finance: ethics
- collaborating with marketing: culture
- COB 300D, marketing: market dynamics
- collaborating with management and finance: ethics
- collaborating with management: culture
- COB 487: ethics and market dynamics
- demonstrated an ability to communicate clearly, both orally and in writing, their understanding of and solutions for common business problems.
- COB 202: individual presentations
- COB 300B, management, collaborating with finance, marketing, operations: group presentations
- COB 300D, marketing, collaborating with finance, managment, operations: group presentations
- demonstrated that they can work cooperatively in interfunctional teams that effectively use diverse backgrounds and abilities to accomplish important business tasks.
- COB 202: teamwork
- COB 300: teamwork
- an ability to use quantitative reasoning, including the principles of accounting and finance, to analyze business problems, with special attention to the ways in which management and marketing decisions affect financial performance.
- an understanding of the essential role information technologies play in business practice and will have a well-developed ability to use a spreadsheet and one or more other information system technologies that are an important tool of practitioners in their major area.
- developed within their major a specific set of practical skills that equip them to be effective entry-level employees. One or more of these skills will generally differentiate JMU graduates in a particular major from the graduates of other universities.
| B.B.A. degree learning objectives and the core courses in which achievement is measured |
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obj
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accounting
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cis/mgt sci
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economics
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finance/b law
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management
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marketing
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1
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COB204: ethics |
GECON200
ECON201:
politics, market dynamics |
COB218: ethics, law, politics
COB300: ethics |
COB202: ethnicity (diversity), ethics
COB300: (w/fin, mktg) ethics, (w/mktg) culture
COB487: ethics, market dynamics |
COB300: market dynamics, (w/fin, mgt)
ethics, (w/mgt) culture |
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2
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COB300: (w/fin, mgt, mktg ) group presentations |
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COB300: (w/mgt, mktg, ops) group presentations |
COB202: individual presentations
COB300: (w/fin, mktg, ops) group presentations |
COB300: (w/fin, mgt, ops) group presentations |
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3
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COB300: (w/fin, mgt, mktg ) |
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COB300: (w/mgt, mktg, ops) |
COB202
COB300: (w/fin, mktg, ops) |
COB300: (w/fin, mgt, ops) |
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4
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COB241 COB242 |
COB191
COB291
COB300: (w/fin, mgt, mktg) |
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COB300: (w/mgt, mktg, ops) |
COB300: (w/fin, mktg, ops)
COB487 |
COB300: (w/fin, mgt, ops) |
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5
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Learning objectives 5. and 6. are intended to be captured primarily by core courses in the respective majors rather than in the B.B.A. core courses. |
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6
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