James Madison University Communications and Marketing
Date of Current Revision: August, 2009
Responsible Office: Senior Vice President for University Advancement
This policy provides for the establishment of the James Madison University Identity System. The JMU Identity System was established to ensure that all official university communications preserve and promote a consistent image of the university while accurately conveying its message. The online version is the authoritative source for the JMU Identity System.
The president has given the vice president for university advancement the responsibility and the authority to establish policy for the content and appearance of all official university communications.
Official University Communications and Marketing:
Official university communications include but are not limited to advertising, printed and electronic publications, promotional items, signage and Web sites.
James Madison University Identity System:
Communications that are visually and editorially consistent create and maintain a strong cohesive institutional identity. The James Madison University Identity System provides all those producing official university communications with the information required to achieve that consistency and cohesiveness. The JMU Identity System also provides detailed contact information for those who have questions about the JMU Identity System or need assistance in producing a university communication.
This policy applies to all James Madison University employees and other non-university personnel and/or vendors who prepare official university communications.
All official university communications must comply with all James Madison University Identity System standards.
6.1 The Division of University Advancement Office of Communications and Marketing offers guidance and services to departments and offices to help ensure that all new official university communications comply with the James Madison University Identity System.
6.2 Communications and Marketing is responsible for approving the editorial content and appearance of all new official university communications for their compliance with the James Madison University Identity System. Communications and Marketing administers identity standards and guidelines for new communications and review of existing communications.
6.3 The Office of Photography provides photographic images for official university communications, media relations and sports media relations activities, and other public relations uses. This office maintains the university's photography library and ensures that a broad base of high-quality images is on file.
It is the responsibility of the head of a unit to ensure that the information contained in an official communication is accurate and current, and that all new official communications of that unit comply with James Madison University Identity System editorial and graphic standards.
The JMU Editorial Board consists of members appointed by the vice president for university advancement and is responsible for providing general publishing policy and guidelines. This board serves as the approval body for the James Madison University Identity System.
Web publishers are responsible for assuring that the content and appearance of their pages comply with the James Madison University Identity System. Publishers are further expected to test and maintain references to other documents as well as to update and revise information as needed to ensure accuracy and timeliness.
Sanctions will be commensurate with the severity and/or frequency of the offense and may include termination of employment.
Communications that do not conform to this policy can be restricted or terminated. The university also reserves the right to reject delivery of materials that violate or deviate from these standards.
This policy does not apply to the following:
The authority to interpret this policy rests with the president and is generally delegated to the vice president for university advancement.
Previous version: January, 2008
Approved by the President: July 2002
Index of Terms
Associated Press Stylebook