Get NRGized
Montpelier Fall 1999
Enter
the State of NRG with Kent Baake ('93), whose wholesale food and energy
bar company exemplifies not just his livelihood but his lifestyle.
"I'm really into fun and adventure... more than money," says Baake,
whose company offers hundreds of kinds of energy and power bars sold
by the box and delivered right to the doors of people
like himself.
Baake enjoys rock climbing, ice climbing, snowboarding, in-line skating,
mountain biking, hiking and other wilderness excursions. Currently,
he is training in hopes of setting a world record for in-line skating
this fall - 297 miles in 24 hours.
Baake says he named his company for the New River Gorge in West Virginia.
"It's a fabulous part of the country," he says. "The New River Gorge
has some of the best climbing, kayaking, hiking and biking opportunities
available anywhere. I found myself looking for a healthful energy bar
to keep me going through my adventures. I created State of NRG to provide
customers the opportunity to buy at a discount those hard-to-find energy
bars from around the world."
Baake's energy and enthusiasm for healthful food and living permeates
his company's mission. "We contribute 10 percent of our profits to environmental
non-profits and we use environmental-friendly packaging and processes,"
he says.
At JMU, Baake was a management major with a concentration in entrepreneurship
and small business management. He also owns Metro Gutter and Home Services,
a company he began as a student during summer and winter breaks. Today,
the company employs up to 25 people at peak times of the year.
"I feel very fortunate that I can work the hours that I want," says
Baake. "On average, that's usually about 20 hours a week. I have lots
of free time that most people only dream of until retirement."
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