The mission of Digital Marketing is to create, support, and encourage best-practices in delivering content via the web, email, mobile app, and podcast.

Randy Budnikas: Director of Digital Marketing

Resource to all JMU faculty/staff regarding questions or projects concerning the JMU Website (jmu.edu), JMU Email Marketing, or JMU Mobile Apps.

• Performs regular automated and manual tests on webpages to ensure quality.
• Performs advanced analysis of website and email marketing data.
• Approves and publishes changes to the Google Tag Manager configuration.
• Leads design initiatives for the jmu.edu website and JMU email marketing to ensure an effective experience for all consumers of JMU content.
• Ensures that all JMU websites adhere to the branding standards set forth by the Identity guide.
• Approves purchases of website domains.
• Sets up official JMU podcast feeds in the central JMU iTunes account.
• Manages the j.mu and beingthechange.org domains
• Creates and maintains short urls, qr-codes, and redirects
• Prioritizes and delegates projects and tasks to the Digital Marketing team.

Leigh Ayers: Digital Experience Engineer

Resource to all JMU faculty/staff to determine strategy and execution of effective email and web campaigns.

• For Email
  • Assists with building strategic emails and writing email copy for select departments.
  • Works with Advancement training staff to ensure JMU faculty/staff are learning email best-practices and systems.
  • Analyzes outgoing emails for quality and brand consistency.
  • Uses email analytics and research to increase email communication efficacy and interprets those analytics for JMU faculty/staff.
  • Performs email A/B tests to learn audience behavior.
  • Designs effective and flexible email templates.
  • The Digital Experience Engineer does NOT do the following:
    • Create, validate, or maintain lists (unless it is a special case)
• For Web
  • Provides site-specific website analytics reports.
  • Performs regular audits on high-priority websites, ensuring quality and efficacy.
  • Performs routine maintenance tasks on web pages.
  • Designs, builds, and maintains websites for select departments.
  • Helps ensure that website owners adhere to JMU's brand guidelines and web best practices.

Need Help? Leigh holds regular working sessions. These sessions are most productive when you have a particular goal, project, or learning objective in mind. Learn more and schedule a session