Student Connection with Engagement Fellow
Contact Info

Bronwyn Neal

Bronwyn Neal is from Colonial Beach Virginia. She graduated with a BA in both Psychology and Communication Studies. Throughout her time at JMU she was heavily involved on campus. She was fortunate enough to be a FrOG at the beginning of last year and as well as have the opportunity to guide and amazing group of women through the formal recruitment process as a Rho Gamma. In addition, she was a member and held a position for both Alpha Sigma Alpha and Phi Sigma Pi. Finally, Bronwyn had the pleasure of working with students as a psychology of learning TA and learned from amazing leaders and role models as a communication studies research assistant. She is most excited to continue to make my mark on this campus. As a fellow, she looks forward to the ability to connect further with students, as well as the Harrisonburg community. She is working to create a JMU experience that is full of a wide array of engagement, on and off campus.

Interested in applying to this Fellowship Position?

JMU Engagement Fellows will: Represent the University and are held to the highest standards of performance and behavior. They should seek to provide quality service in their placements while growing both personally and professionally. Their past experience at James Madison University should inform their daily work as they seek to help this community grow and improve every day. They will serve as part of a cohort of Fellows dedicated to the Fellowship and James Madison University. They will also balance their commitment to the Program with the needs of their placement and the work needed for each to be successful.

  • Demonstrate a commitment to the James Madison University Mission and Vision and a sense of responsibility and obligation within the community and organization they serve.
  • Approach complex problems through the practice of interpersonal skills that promote teamwork and acceptance of diversity of thought regarding goals and priorities.
  • Uphold meaningful and productive connections between the university and community, and be alert to possibilities for expansion.
  • Explore personal strengths and improve upon weaknesses, with particular emphasis on developing career options and exploring life plan goals through experiential learning.
  • Display an understanding of organizational communication and interconnectedness and how entities work together to solve larger community-based problems.
  • Recognize how personal and career goals can include responsiveness to community needs and be rewarding to self and others.


Duties and Responsibilities

In addition to meeting the specific job description/expectations for the respective department, the Presidential Fellow will:

  • Exceed expectations within their placement and serve the JMU community through their 25 hours average per week in that role.
  • Work in their role for the time period of August 15 – May 15;
  • Engage in an average of 4 hours of weekly program activities:
  • Participate in all professional development activities organized by the program;
  • Attend bi-weekly program staff meetings;
  • Represent the university at designated events and programs and serve as an ambassador for the university; and
  • Adhere to all JMU policies for employees; and
  • Perform other duties as assigned.

The Student Connection with Engagement Fellowship Position

Bronwyn works to be the bridge between students and the administration here on campus. Much of her duties include actively seeking out opportunities to connect with students and learn more about their engagement experience at JMU. She has begun “Coffee Breaks”, an initiative to have meaningful conversations with students over a cup of coffee, and use information collected from these conversations to impact university planning. The fellow has also begun setting the groundwork for “engagement hubs”, one stop shops for student engagement news and opportunities across campus. The fellow sits in on important engagement related committees and meetings across campus, acting as the student perspective and keeping up to date on all engagement related news and initiatives across the university. Throughout this position, she is developing and implementing a strategic communications plan the targets students, beginning with a student body-wide engagement newsletter. This communication plan is intended to lay the groundwork for future fellows to improve the JMU student connection with engagement. 


There are two primary purposes for this position:

  • Understanding Engagement: Advance and deepen our students’ understanding and awareness of the engagement-related opportunities available to them and the value of those opportunities.
  • Communicating Engagement: Study how the university should best communicate with students about engagement and make recommendations for current and future resources, policies and plans to achieve the goal that students will understand the value of engagement and how they can benefit from it.

Duties Include:

  • Learn the background behind the university’s vision and its desires for student involvement in engagement-related opportunities;
  • Review and understand the research into student perceptions conducted in 16-17 by the Impact Madison Project team and the 18-19 Student Connection with Engagement Fellow;
  • Learn and understand engagement opportunities that are available to students;
  • Study student perceptions of engagement in order to develop an effective strategic communications plan;
  • Develop and implement a strategic communications plan targeting undergraduate students;
  • Create and manage consistent and well-targeted designs and messaging through multiple media targeting undergraduate students;
  • Speak with students one-on-one, in classes and in other groups about engagement-related opportunities at JMU;
  • Monitor and assess message effectiveness in order to make adjustments and recommend approaches for the future;
  • Create content for Engagement Hubs and evaluate their effectiveness, proposing changes or expanding services as appropriate, provide office hours at each Hub location to make Hubs more accessible to students;
  • Develop a proposal for advancing the work of student understanding beyond spring 2021.


  • Recent receipt of a JMU undergraduate degree;
  • An understanding of communication tools and strategies;
  • Knowledge of the JMU student culture;
  • Effective interpersonal, oral and written communication skills;
  • Leadership and team effectiveness;
  • Cultural and interpersonal fit with university students and existing engagement-related teams.

And Experience with one or more of the following:

  • Writing and message design;
  • Using images and designs to communicate;
  • Adept planning, use, and assessment of a variety of communication tools including all major social media platforms, web and mobile technology;
  • Project management and program coordination;
  • Successful time management strategies;
  • Studying group perceptions and attitudes.

Strategic Planning & Engagement Mission, Vision, Values

Mission: Strategic Planning & Engagement supports the mission of the university by providing strategic planning and engagement-related leadership, guidance, and tools that help align resources with the JMU mission and foster the pursuit of the engagement vision.

Vision: We will be seen as trusted, proactive experts relating to all of our work.


I- Integrity – We always pursue what is right because it builds trust.

A- Accuracy – All that we do will reflect a complete commitment to excellence.

S- Service – Our work reflects our understanding that we exist to support the success of others – administrators, faculty, staff and students.

K- Kindness – All our interactions will reflect care, dignity and respect.

Back to Top