Learning social media marketing is a hands-on endeavor, and that's precisely what students in professor Kelly Naletelich’s Marketing 410 class are doing.
Achieving a goal is always cause for pride in a job well-done, especially one that involves a global humanitarian effort. But meeting that goal and surpassing it by 100%? That’s how Dukes do it.
The head brewer at Pale Fire Brewing Company in Harrisonburg, had a problem. An interdisciplinary group of supply chain students began the search for data-driven answers.
