Brand Me! Workshops to Help Growing Businesses


 

Designed for Owners, Managers, and Entrepreneurs

Defining your business to the world is the topic of a three-part workshop series offered to Valley businesses by the Small Business Development Center (SBDC).

The new Brand Me! series begins with Branding 101: the Who, What, Where, and Why of a Value-Adding Brand. Offered Sept 4 in Lexington and repeated Sept 5in Harrisonburg, this initial session lays the foundation for subsequent classes that will meet in Verona and focus on creating and managing a consistent message for your business in written, visual, electronic, and public venues.

“A business brand is about much more than colors, logos, or Twitter feeds,” says Betty Hoge, SBDC Business Analyst who will lead the series. “A nine-hour series offered over several weeks provides attendees the opportunity to evaluate and get feedback on their own business brand and time to develop strategies for improvement.”

Participants will leave the initial session with worksheets and guidance to prepare for the remaining workshops on Sept 20 and 25, when experts will dig deeper into the components of effective branding in sessions specifically focused on Written, Visual, Electronic, and Public Identities.  SBDC guidance and consultations to continue discussion of individual business issues will be available to all attendees.

Guest presenters for the Brand Me! series include Karen Lawrence, writer, publicist, and social media consultant of KL Creative Media of Staunton; Trudy Cole, a graphic designer specializing in brand identity systems and Coordinator of the graphic design program at JMU; William Roy, Web Accounts Manager for Immerge/McClung of Waynesboro, and Joey Groah, writer, director, producer for DIGICO Shoot-Post-Design of Harrisonburg.

The full descriptions of workshop contents and registration details can be found at www.ValleySBDC.org/brand-me or by calling the SBDC at 540-568-3227. Pre-registration is recommended. 

Published: Friday, August 30, 2013

Last Updated: Wednesday, June 8, 2016

Back to Top

    Related Articles

  • CCN Student volunteers CCN empowers caregivers and students

    In Harrisonburg and its surrounding areas, the aging population is expected to skyrocket through 2030. Students are working with the Caregivers Community Network to accommodate the needs of this rapidly growing populatio

  • PHOTO: Caroline Whitlow #CHBSChats with Caroline Whitlow

    #CHBSChats with Caroline Whitlow - Our series of informal chats with students

  • therapy without a therapist Therapy Without a Therapist

    Therapy without a Therapist: the Health Center and Counseling Center Present on Self-Care