e-Vision: Voices from the Mind's Eye
Our Logo: The Egyptian Eye
The ancient Egyptians believed that the god Thoth was the scribe of the Gods, and the inventor of writing. He was known for his absolute wisdom and his ability to write poetry. Symbolic of their God, the Eye of Thoth came to represent wisdom and knowledge.
Over the 3000-year ancient Egyptian rein, the image of the eye was a ubiquitous symbol. During this time period, the Egyptians changed the name of the symbol to reflect their gods, yet the image itself remained constant.
In Egyptian mythology, Horus was the Egyptian god of identity and, therefore,
the god of the uniqueness of every person. As the "Eye of Horus"
the symbol of the eye represented living perception and awareness of one's
self. Ra, the sun god, was another important god to the ancient Egyptians.
When named after the sun god, the "Eye of Ra" symbolized an
all seeing power and the power of perception. The eye was also known as
the "Eye of Thoth," named after the Egyptian god believed to
be the inventor of writing. As the "Eye of Thoth," the image
represented wisdom and knowledge, placing an enormous impact on the gift
e-Vision has chosen the Egyptian eye as its symbol because of the many connections between the eye's meanings and the writing process upon which e-Vision is grounded. Writing requires an awareness and understanding of one's self, as well as the ability to perceive the surrounding world. Knowledge plays an important role in writing because it is often necessary to research a topic in order to attain knowledge before beginning to write. Most importantly, having the wisdom to realize that a piece of writing must be revisited and revised is a concept that e-Vision strongly emphasizes as an integral part of the writing process.