Lecturer, Marketing

Year Started at JMU: 2017

hessicce@jmu.edu

Contact Info

Education
  • Ph.D. in Marketing, University of South Alabama, expected graduation 2021
  • MBA, Marketing, University of Dallas, Irving, 2006
  • BS, Business Administration with Marketing, Cum Laude, Fransiscan Univerity, 2005
Professional Interests
  • Humor
  • Music in Marketing
  • Branding
  • Digital Marketing
Personal Interests
  • Working with Rescued Dogs
  • Singing
  • Baking
Professional Background
  • June 2010 - November 2010 - Marketing and Event Planning - Performance PR Plus
  • January 2008 - August 2009 - Marketing Specialist in the CAReer Training Program - Daimler AG - Daimler Trucks, N.A.
  • January 2007 - Assistant Stage Manager - National Hockey League All-Star Game
  • February 2006 - September 2006 - Marketing Manager - Catholic Marketing Network
Current Courses Taught
  • BUS 160: Business Decision Making
  • MKTG 380: Principles of Marketing
  • MKTG 384: Integrated Marketing Communication
Positions Held
  • 2013-2017, Marketing Instructor, Harrisburg Area Community College
  • 2017, MBA Global Business Instructor, Youngstown State University
  • 2016-2017, MBA Marketing Instructor, Walsh University
  • 2009-2011, Marketing Instructor, Central Piedmont Community Colleg
Service
  • Madison American Advertising Federation (Ad Club), Advisor
  • Assessment on Learning committee member
Certifications and Affiliations
  • American Advertising Federation
  • American Marketing Association
  • Sigma Iota Epsilon Business Honor Society

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