Cathy Hessick

 

Lecturer, Marketing
Year Started at JMU: 2017
hessicce@jmu.edu
Contact Info

Education
  • Ph.D. in Marketing, University of South Alabama, expected graduation 2021
  • MBA, Marketing, University of Dallas, Irving, 2006
  • BS, Business Administration with Marketing, Cum Laude, Fransiscan Univerity, 2005
Professional Interests
  • Ethics
  • Digital Marketing
  • Advertising
  • Humor
Personal Interests
  • Working with Rescued Dogs
  • Singing
  • Baking
Professional Background
  • June 2010 - November 2010 - Marketing and Event Planning - Performance PR Plus
  • January 2008 - August 2009 - Marketing Specialist in the CAReer Training Program - Daimler AG - Daimler Trucks, N.A.
  • January 2007 - Assistant Stage Manager - National Hockey League All-Star Game
  • February 2006 - September 2006 - Marketing Manager - Catholic Marketing Network
Current Courses Taught
  • BUS 160: Business Decision Making
  • MKTG 380: Principles of Marketing
  • MKTG 384: Integrated Marketing Communication
Positions Held
  • 2013-2017, Marketing Instructor, Harrisburg Area Community College
  • 2017, MBA Global Business Instructor, Youngstown State University
  • 2016-2017, MBA Marketing Instructor, Walsh University
  • 2009-2011, Marketing Instructor, Central Piedmont Community Colleg
Service
  • Madison American Advertising Federation (Ad Club), Advisor
  • Assessment on Learning committee member
Certifications and Affiliations
  • American Advertising Federation
  • American Marketing Association
  • Sigma Iota Epsilon Business Honor Society
Key Publications

Merkle, A.C., Hessick, C., Leggett, B.R. et al. (2020). "Exploring the components of brand equity amid declining ticket sales in Major League Baseball," Journal of Marketing Analytics, Vol. 8, Issue 3, pp. 149-164.

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