Mr. Stephen Hertzenberg

Lecturer, Marketing

Year Started at JMU: 2008

hertzesj@jmu.edu

Contact Info

• M.B.A., Marketing and Finance, University of Chicago, 1989
• B.S., Marketing, Miami University, 1982

• Unlocking potential in people and businesses
• Sales and sales training
• Marketing strategy
• Brand building
• Value creation and positioning

• Sports, Art, Hiking
• Married for 26 years
• History buff

• Ran Fruit Roll-ups brand for General Mills, growing revenue by 25% and profits by over $8M
• SVP Global Sales and Marketing, Rosetta Stone (2003-2007), grew revenues from $10M - $140M. Led global expansion efforts
• Chief Marketing Officer, Gentner Communications
• Group Product Director, Sonic Innovations
• Director of Marketing, Telex Communications
• Assistant Marketing Manager, General Mills Incorporated
• Sr. Account Executive, Mead Data Central (Lexis/Nexis)
• Over 25 years industry experience prior to joining JMU
• Been a part of successful and unsuccessful start-up firms
• Small business consulting (marketing and sales focus)

• COB 300-D (Marketing)
• MKTG 466 (Advanced Professional Selling)
• MKTG 430 (Professional Selling)

• JMU CAP: nominated for “Make Your Own Move” award (5 consecutive years) 
• JMU McGhee Endowment award: “for outstanding teaching and contributions to our external relations effort.”
• 3 time winner of Excellence in Advertising awards (Print)
• National Effie for effective advertising (TV)

• Small business consulting (marketing and sales focus)
• Resume reviewer and career counselor