Mr. Stephen Hertzenberg

Lecturer, Marketing
Year Started at JMU: 2008
hertzesj@jmu.edu
Contact Info
Education
- M.B.A., Marketing and Finance, University of Chicago, 1989
- B.S., Marketing, Miami University, 1982
Professional Interests
- Unlocking potential in people and businesses
- Sales and sales training
- Marketing strategy
- Brand building
- Value creation and positioning
Personal Interests
- Sports, Art, Hiking
- Married for 26 years
- History buff
Professional Background
- Ran Fruit Roll-ups brand for General Mills, growing revenue by 25% and profits by over $8M
- SVP Global Sales and Marketing, Rosetta Stone (2003-2007), grew revenues from $10M - $140M. Led global expansion efforts
- Chief Marketing Officer, Gentner Communications
- Group Product Director, Sonic Innovations
- Director of Marketing, Telex Communications
- Assistant Marketing Manager, General Mills Incorporated
- Sr. Account Executive, Mead Data Central (Lexis/Nexis)
- Over 25 years industry experience prior to joining JMU
- Been a part of successful and unsuccessful start-up firms
- Small business consulting (marketing and sales focus)
Current Courses Taught
- COB 300-D (Marketing)
- MKTG 466 (Advanced Professional Selling)
- MKTG 430 (Professional Selling)
Awards and Recognitions
- JMU CAP: nominated for “Make Your Own Move” award (5 consecutive years)
- JMU McGhee Endowment award: “for outstanding teaching and contributions to our external relations effort.”
- 3 time winner of Excellence in Advertising awards (Print)
- National Effie for effective advertising (TV)
Service
- Small business consulting (marketing and sales focus)
- Resume reviewer and career counselor
Key Publications
“SKU Proliferation: A Potential Downside to Adoption of Service Dominant Logic," -SMA Conference, 2012