Professor, Marketing

Year Started at JMU: 2003

Contact Info

  • Ph.D., University of Virginia
  • M.B.A., San Francisco State University
  • B.A., Beloit College
Professional Interests
  • Innovation
  • Marketing
  • Management
  • B2B marketing
Current Courses Taught
  • MKTG 450: Business Marketing
  • MKTG 480: Product Development and Management
  • MBA 644:  Marketing Management
Positions Held
  • 2015-present, Professor of Marketing, James Madison University
  • 2009-2015, Associate Professor of Marketing, James Madison University
  • 2003-2009, Professor of Marketing, James Madison University
Awards and Recognitions
  • 2015, Dean’s Impact Award, James Madison University
  • 2012, Madison Research Scholar, James Madison University
  • 2011, Outstanding MBA Faculty Teaching Award, James Madison University
  • 2007, Innovation in Undergraduate Teaching Award, James Madison University
  • 2005, Outstanding Article of the Year Award, Journal of Business-to-Business Marketing
  • Associate Editor, Marketing Area, Journal of Business Research
  • Editorial Review Board, Journal of the Academy of Marketing Science
  • Editorial Review Board, Journal of Business-to-Business Marketing 
  • Ad Hoc Reviewer for:
    • Journal of Marketing
    • Journal of Business Ethics
    • International Journal of Research in Marketing
    • European Journal of Marketing
    • Industrial Marketing Management
    • Journal of International Marketing
Key Publications

Boyd, D. Eric and P.K. Kannan (forthcoming), “(When) Does Third-Party Recognition for Design Excellence Impact Financial Performance in B2B Markets?”, Journal of Marketing

Brown, Brian P., Mayoor Mohan, and D. Eric Boyd (2017), “Top Management Attention to Trade Shows and Firm Performance: A Relationship Marketing Perspective,” Journal of Business Research, 81, 40-50.

Whitler, Kimberly A., D. Eric Boyd, and Neil A. Morgan (2017), “The Power Partnership: CMO & CIO,” Harvard Business Review, 95 (4), 55.

Kim, MinChung, Eric Boyd, Namwoon Kim, and Cheong Yi (2016) “CMO Equity Incentive and Shareholder Value: Moderating Roles of CMO Managerial Discretion,” International Journal of Research in Marketing, 33 (4), 725-738.

Boyd, D. Eric, Benjamin Michael McGarry, and Theresa Clarke (2016), “Exploring the Empowering and Paradoxical Relationship between Social Media and CSR Activism”, Journal of Business Research, 69 (8), 2739-2746.

Boyd, D. Eric and Brian P. Brown (2012), “Marketing Control Rights and their Distribution  within Technology Licensing Agreements: A Real Options Perspective”, Journal of the Academy of Marketing Science, 40 (5), 659-672.

Boyd, D. Eric, Rajesh Chandy, and Marcus Cunha (2010), “When Do Chief Marketing Officers Impact Firm Value? A Customer Power Perspective”, Journal of Marketing Research, 47 (4), 1162-1176. 

Boyd, D. Eric and Robert E. Spekman (2010), “The Licensing of Marketing Control Rights in Technology Alliances: A Shareholder Value Perspective”, Journal of Product Innovation Management, 27 (4), 593-605.

Boyd, D. Eric and Kenneth D. Bahn (2009), “When Do Large Product Assortments Benefit Consumers: An Information-Processing Perspective”, Journal of Retailing, 85 (3), 288-297.

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