Larissa Caballero ('11)


Director and Integrated Media Lead, Merkle, Inc

Larissa Caballero is a Director and Integrated Media Lead at Merkle, Inc., a performance marketing agency in the Charlottesville, Virginia area.

Larissa has worked for Merkle, a dentsu company, for over 9 years. She leads digital strategic development and execution across performance-based media channels. Her experience started in SEM and has expanded to Amazon, eRetail, programmatic display and social advertising, primarily in the retail vertical. Larissa is also a member of the local Charlottesville chapter of Merkle’s DE&I (Diversity, Equity, and Inclusion) team.  

Larissa graduated from James Madison University with a BBA in Marketing and a concentration in European Business.  

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