College of Business

Dr. Robert D. Reid, Dean

Dr. Paul Kipps, Associate Dean

Joyce Guthrie, Assistant Dean


Course Descriptions: General Business

Mission

The mission of the College of Business at JMU is to provide a quality, broad-based, student-focused and future-oriented education in business and economics. The college is committed to maintaining nationally recognized and accredited programs which prepare graduates for positions of leadership. Academic programs include a solid foundation in liberal studies, an awareness of global issues, coverage of major functional areas of business and preparation in an area of specialization.

The College of Business strives for excellence through achievement in the education of its students and in the research, publications and service of its faculty. The college is committed to providing lifelong learning for all of its constituents by the dissemination of knowledge and the provision of educational services to the community.

The overall goal is to become recognized as a college of business that offers undergraduate and graduate programs in business commensurate with the announced intent of JMU, to become the finest public university in the country.

Consistent with its mission and goals, the objectives of the College of Business encompass teaching, research and professional service. While highest priority is given to the teaching objectives of the college, the research and service objectives are considered to be integral parts of the total program of the college. The teaching objectives of the College of Business are to prepare students for leadership roles in business by providing them with a thorough understanding of the fundamental areas of business and economics within the context of a future-oriented, global society. In support of this objective, the college provides a wide range of classroom, laboratory and practical experiences for students seeking a broad-based education for business administration.

The research objectives are supported by providing encouragement and release time to faculty who are actively engaged in their own scholarly activities. Additional financial support is provided on a competitive basis through a variety of university and privately funded faculty research awards programs. The professional service objectives are promoted by encouraging faculty participation in professionally related university and community service activities and by supporting programs of the following:

The College of Business includes the School of Accounting and the economics, finance and business law, information and decision sciences, management, and marketing departments. Eleven baccalaureate degree programs are offered.

Students with majors in the College of Business are strongly encouraged to purchase their own personal computers.

Students who intend to major in any Bachelor of Business Administration (B.B.A.) degree program offered by the College of Business must complete the following lower-level requirements prior to enrolling in 300-level business courses.

ACTG 241. Financial Accounting
ACTG 242. Managerial Accounting
BLAW 218. Legal Environment of Business
ECON 201. Principles of Economics (Micro)
ECON 202. Principles of Economics (Macro)
IDS 104. Microcomputer Applications
IDS 191. Business and Economic Statistics
IDS 204. Computer Information Systems
IDS 291. Quantitative Methods for Business

College of Business courses offered at the 300 level are restricted to students who have achieved junior standing or higher at the time of enrollment.

Graduate-level programs offered by the College of Business lead to the Master of Business Administration degree or the Master of Science in accounting degree. These degree programs are designed to meet the needs of both full-time students, and professional and managerial personnel who study on a part-time basis. Graduate assistantships are available to full-time M.B.A. and M.S.A. students.

Each of the baccalaureate degree programs leading to the B.B.A. degree has essentially the same general structure which may be summarized as follows:

A 44-hour university liberal studies component and a 42-hour business core (39 hours for hospitality and tourism management and international business) are required for all B.B.A. degree programs. In addition, there are particular major requirements and elective courses in each program.

Liberal Studies Requirements

Students majoring in any program offered by the College of Business must take the following:

Credit
Hours
ECON 201. Principles of Economics (Micro) 3
Choose one of the following: 3
SCOM 120. Interpersonal Communication
SCOM 121. Basic Human Communication
SCOM 122. Public Speaking
Choose one of the following: 3-4
MATH 205. Introductory Calculus I (three credits)
MATH 235. Analytic Geometry and Calculus I
(four credits)

Approximately 44 credit hours are required. (See pages 45-49 for course listing.)

B.B.A. Core Requirements

Credit
Hours
ACTG 241. Financial Accounting 3
ACTG 242. Managerial Accounting 3
BLAW 218. Legal Environment of Business 3
ECON 202. Principles of Economics (Macro) 3
FIN 345. Managerial Finance 3
IDS 104. Microcomputer Applications 1
IDS 191. Business and Economic Statistics 3
IDS 204. Computer Information Systems 2
IDS 291. Quantitative Methods for Business 3
IDS 360. Production and Operations Management 3
MGT 300. Management Principles 3
MGT 311. Organizational Behavior 3
MGT 487. Business Policy 3
MKTG 380. Principles of Marketing 3
Economics course (200 level) 1 3
42

1 The hospitality and tourism management and international business programs do not have a 200-level economics requirement. ECON 225 is required of finance majors.

Transfer Credit

Transfer credit will be given routinely for College of Business courses that are offered at the 100 or 200 level at JMU. Transfer credit will be given for courses offered at the 300 or 400 level at JMU only when the student has attained at least junior standing, as defined by the previous institution, when the student is enrolled in the course.

Personal Computers

Computers are essential in today's business environment. Many courses in the JMU business curriculum make extensive use of computers and software. Students are given hands-on experience in using modern hardware and software to solve complex business problems.

Computer labs are conveniently located in several academic buildings and residence halls. These labs are intended for quick, short-term use by students as an adjunct to their class time. However, relying solely on the labs for lengthy or complex assignments is unrealistic because of limited space and equipment. Therefore, business majors at JMU should make arrangements to have their own personal computer or ready access to a personal computer outside the university-provided labs.

Computers are available at discount prices from the university bookstore. However, computers meeting the recommended configuration may be purchased from many retail and mail order sources. Various vendors also provide rental and leasing programs. Since technology is continually advancing, students may contact the Office of the Dean, College of Business, at (540) 568­3254 to obtain the latest specifications on recommended hardware configuration.

Lower-Level Requirements

All B.B.A. degree programs follow a generally uniform course sequence for the first two years. This sequence includes liberal studies and selected core and major requirements which must be completed by all business majors prior to full admission to the College of Business, normally at the beginning of the junior year. The lower-level course requirements for the freshman and sophomore years are as follows:

Freshman Year Credit
First Semester Hours
ECON 201. Principles of Economics (Micro) 3
ENG 101. Reading and Composition 3
IDS 104. Microcomputer Applications 1 1
MATH 205. Introductory Calculus I 3
Liberal studies courses 6
16
Credit
Second Semester Hours
ECON 202. Principles of Economics (Macro) 3
ENG 102. Reading and Composition 3
Liberal studies courses 9
15

1 IDS 104 may be taken in either semester of the freshman year.

Sophomore Year Credit
First Semester Hours
ACTG 241. Financial Accounting 3
IDS 191. Business and Economic Statistics 3
IDS 204. Computer Information Systems 2
Economics course (200 level) 1 3
Liberal studies courses 5
16
Credit
Second Semester Hours
ACTG 242. Managerial Accounting 3
BLAW 218. Legal Environment of Business 3
IDS 291. Quantitative Methods for Business 3
Liberal studies courses 6
15

1 Hospitality and tourism management and international business majors are not required to take a 200-level course in economics. ECON 225, Money and Banking, is required of finance majors.

Course requirements for students intending to major in hospitality and tourism management differ for these categories. See the hospitality and tourism management section below.

Interdisciplinary Program in Hospitality and Tourism Management

Course Descriptions: Hospitality and Tourism Management

The B.B.A. in hospitality and tourism management offered by the College of Business is an interdisciplinary program involving the School of Accounting and the finance and business law, economics, information and decision sciences, management, and marketing departments.

The mission of the hospitality and tourism management program is to prepare students for professional and leadership roles in the increasingly international, technological and competitive hospitality and tourism industry. This is accomplished by offering a high quality, nationally accredited, broad-based, student-focused and future-oriented educational experience provided by a dedicated faculty.

The hospitality and tourism management program strives for excellence in its students through the integration of a hospitality industry focused education with a solid foundation in liberal studies and the major functional areas of business administration. The program seeks to prepare students with theoretical and applied business and hospitality knowledge, skills, values and attributes. These will enable the students to accept and adapt to increased levels of responsibility and provide them with a capacity for self-renewal.

The hospitality and tourism management program strives for continuous improvement in the educational program it offers students and in the research, publications and services of its faculty members.

Upon completion of the program, graduates are prepared for successful management careers in the hospitality industry, one of the largest and fastest growing service industries in the United States and the world. Graduates have assumed management positions with hotels, restaurants, food service management companies, private clubs, tourism attractions and other providers of hospitality services. Upon graduation, the largest percentage of graduates assume management training positions with one of the major hospitality management corporations which recruits JMU graduates.

Students majoring in this department are strongly encouraged to purchase their own personal computers. Information on suggested hardware is available through the department office.

The hospitality and tourism management program conforms to the general structure of the B.B.A. degree programs set forth on page 124.

The credit hour requirements for each of the program components are as follows:

Credit
Hours
Core requirements -- B.B.A. 39
Hospitality and tourism management courses 1 27
Liberal studies courses 44
Nonbusiness electives 10
120

1 Identified by ( 1 ) below.

As a part of the JMU assessment program, graduating seniors are expected to participate in assessment activities. Assessment information is used to assist faculty in modifying curricula.

For administrative purposes the hospitality and tourism management program is associated with the Department of Marketing. For information concerning the marketing major refer to page 142.

Major in Hospitality and Tourism Management (B.B.A. Degree)

College of Business Core First Two Years

During the first two years, students planning to complete a major in hospitality and tourism management will complete lower-level business courses and follow the uniform course schedule.

Hospitality and tourism management majors should follow the course schedule below to complete their program. It is possible to deviate from this schedule, but care must be taken to ensure that all course prerequisites are met.

Freshman Year Credit
First Semester Hours
ECON 201. Principles of Economics (Micro) 3
ENG 101. Reading and Composition 3
IDS 104. Microcomputer Applications 1
MATH 205. Introductory Calculus I 3
Liberal studies courses 6
16
Credit
Second Semester Hours
ECON 202. Principles of Economics (Macro) 3
ENG 102. Reading and Composition 3
IDS 191. Business and Economic Statistics 3
Liberal studies courses 6
15
Sophomore Year Credit
First Semester Hours
ACTG 241. Financial Accounting 3
HTM 250. Introduction to Hospitality 3
and Tourism Management1
HTM 269. Commercial Food Production 1
and Service II
IDS 204. Computer Information Systems 2
Liberal studies courses 6
15
Credit
Second Semester Hours
ACTG 242. Managerial Accounting 3
BLAW 218. Legal Environment of Business 3
HTM 268. Commercial Food Production 2
and Service I
IDS 291. Quantitative Methods for Business 3
Liberal studies courses 5
16
Junior Year Credit
First Semester Hours
HTM 360. Hotel Operations and 3
Engineering
HTM 362. Hospitality Industry Accounting 1 3
MGT 300. Management Principles 3
MKTG 380. Principles of Marketing 3
Liberal studies courses 3
15
Credit
Second Semester Hours
FIN 345. Managerial Finance 3
HTM 368. Hospitality and Tourism Marketing 1 3
IDS 360. Production and Operations 3
Management
Liberal Studies Courses 6
15
Senior Year Credit
First Semester Hours
HTM 425. Hospitality Industry Management 3
HTM 460. Hospitality and Tourism Internship1 3
MGT 311. Organizational Behavior 3
Nonbusiness elective 3
12
Credit
Second Semester Hours
HTM 468. Commercial Food Production 3
Management1
HTM 485. Tourism Management and Marketing 3
MGT 487. Business Policy 3
Nonbusiness electives 7
16
Credit
Recommended Electives Hours
HTM 100. Hospitality and Tourism Executive 1
Lecture Series
HTM 260. Contract Services Management 2
HTM 469. Beverage Marketing and Management 3
HTM 490. Special Studies in Hospitality and Tourism 3
Management
HTM 498. Special Topics in Hospitality and Tourism 3
Management
NUTR 280. Nutrition for Wellness 3
15

Specific elective courses within the student's area of interest should be selected in consultation with the student's adviser.

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Undergraduate Catalog Contents


1996-97 Undergraduate Catalog
Last reviewed: 30 November 1996
Information Publisher: Division of Academic Affairs
James Madison University