Marketing


Department of Marketing
MKTG 100. Aspects of Culture. 3 credits.
An environmental approach to the study of dress through the physical, cultural, economic, psychological, emotional, aesthetic and sociological influences. (Formerly MKTG 200.)
MKTG 380. Principles of Marketing. 3 credits.
Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Prerequisite: Junior standing.
MKTG 382. Marketing Research. 3 credits.
Deals with the collection, interpretation and presentation of marketing information to aid the shaping of marketing objectives, policies and decisions. Includes analytic techniques, methodology and sources of data. Prerequisite: MKTG 380 and IDS 191.
MKTG 384. Integrated Marketing Communications. 3 credits.
Integrated Marketing Communications includes advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship. Student will be involved in creating, planning, implementing and evaluating client-oriented projects by developing integrated marketing communication campaign. Prerequisite: MKTG 380.
MKTG 385. Buyer Behavior. 3 credits.
Deals with the behavioral science concepts of individual and group behavior of consumers and industrial buyers. Stresses the application of buyer behavior research to marketing management. Prerequisite: MKTG 380.
MKTG 388. Retail Marketing. 3 credits.
Study of the institutions of retailing, retailing research, selection of store location and layout, retail organizational structure, and merchandise planning and management. Retail store image, promotion, retail pricing, retail strategy and retail trends will be evaluated. Prerequisite: MKTG 380.
MKTG 391. Fundamentals of Merchandising. 3 credits.
To develop an understanding of the merchandising industry as a major segment of the United States economy, including the history and growth of the retail/apparel industry. To understand the marketing of consumer goods, the market centers and global sourcing. Prerequisite: Junior standing.
MKTG 392. Analysis of Merchandise. 3 credits.
To understand the manufacturing process of consumer goods, to evaluate the quality of consumer products and to have knowledge of material/textile composition of soft and hard retail goods. Prerequisite: Junior standing.
MKTG 393. Merchandising Promotion Strategies. 3 credits.
To understand effective merchandise presentation, including presenting the store's merchandise, creating and reinforcing the retail image. Topics include window display, lighting, dimensional forms, fixtures, signage, and floor plans. The course provides an opportunity to develop a six-month promotion plan, including promotions in newspaper, radio, mail and TV advertising for retail. Prerequisite: Junior standing.
MKTG 394. Merchandising Buying. 3 credits.
Deals with the fundamentals involved with retail buying, including policies, terminology, knowledge of markups, markdowns, inventory and stock turn, vendor negotiation, and pricing for profit. Course focuses on imports/exports of soft and hard retail goods. Prerequisite: Junior standing.
MKTG 395. Textile and Apparel Imports/Exports. 3 credits.
To provide students with global knowledge of the impact on all economies of textile and apparel imports and exports. Prerequisite: Junior standing.
MKTG 400. Advertising. 3 credits.
Examines advertising in an applied framework dealing with copy and layout development and campaign evaluation. Advertising's relationship to media selection, strategy development, mass communications, government regulations and the marketing process as a whole are also explored. Prerequisite: MKTG 380 and 384.
MKTG 410. Logistics and Channel Management. 3 credits.
Examines interrelationships among transportation, inventory, facility planning, information, storage/material handling and logistic activities providing for the flow of materials in support of production and marketing strategies. Channel management examines the processes and institutions enabling the transfer of ownership from seller to buyer. Prerequisite: MKTG 380.
MKTG 430. Sales Management and Personal Selling. 3 credits.
Provides an understanding of many aspects of personal selling including preparing for selling, selling techniques and the role of selling in our society. These activities are also examined from an administrator's point of view. Prerequisite: MKTG 380.
MKTG 444. Strategic Retail Problems. 3 credits.
Addresses retail strategy in a dramatically changing, intensely competitive marketplace. Course focuses on key concepts in strategic retailing, broad-based retailer success requirements, environmental forces significant to retailing and ever-changing consumer tastes. Prerequisite: MKTG 380 and 388.
MKTG 450. Industrial Marketing. 3 credits.
An analysis of the policies and procedures in marketing to industrial buyers. Consideration of special problems connected with the purchase, distribution, promotion, and development of industrial goods and services. Prerequisite: MKTG 380.
MKTG 460. Global Market Analysis. 3 credits.
A study of the marketing concepts and analytical processes in global marketing operations. Emphasis is placed on finding, analyzing and using data in order to determine comparative differences in markets, marketing functions and the legal, socio-economic and cultural considerations necessary for marketing. Prerequisite: MKTG 380.
MKTG 480. Product Development and Management. 3 credits.
The process of developing new products will be developed and explored. The marketing tasks which are unique to this operation will be investigated. An understanding of the marketing management of products throughout their life cycles will complete the course. Prerequisite: MKTG 380 or consent of the instructor.
MKTG 485. Marketing Management. 3 credits.
Case studies are used to develop analytical and decision-making skills. Knowledge gained from previous course work is applied to actual circumstances faced by marketing managers in private, public, profit and not-for-profit organizations. Extensive preparation of case materials outside of class provides the basis for case presentations and discussion of case situations in class. Prerequisite: MKTG 380, 382, 384 and 385, and senior standing.
MKTG 490. Special Studies in Marketing. 1-3 credits.
Designed to give capable students in marketing an opportunity to complete independent study under faculty supervision. Prerequisite: GPA of 2.80, recommendation of the instructor and approval by the department head prior to registration.
MKTG 494. Marketing Internship. 3-6 credits.
A course providing an opportunity to work in and deal with local industry to gain insight into the real side of modern business. Prerequisite: Senior standing, recommendation of the internship coordinator and approval of the department head prior to registration.
MKTG 498. Special Topics in Marketing. 3 credits.
This course is designed to allow explorations of areas of current topical concern, or to exploit special situations. Course content will vary. For current course content consult your adviser. Prerequisite: Permission of the instructor.
MKTG 499. Honors. 6 credits. Year course.

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Undergraduate Catalog Contents


1996-97 Undergraduate Catalog
Last reviewed: 30 November 1996
Information Publisher: Division of Academic Affairs
James Madison University