Hospitality and Tourism Management


College of Business
HTM 100. Hospitality and Tourism Executive Lecture Series. 1 credit.
A series of lectures given by non-resident speakers prominent in the hospitality and tourism industry.
HTM 250. Introduction to Hospitality and Tourism Management. 3 credits.
An orientation to the hospitality and tourism industry, its objectives, means of achieving these objectives, and opportunities for career development.
HTM 260. Contract Services Management. 2 credits.
A study of the contract services segment of the hospitality and tourism industry. The course content will focus on the type and diversity of contract venues, the nature of and components of contracts, career paths and issues and applications within contract service venues. Prerequisite: HTM 250.
HTM 268. Commercial Food Production and Service I. 2 credits.
Introduction to food production, service and merchandising in both a classroom and laboratory environment designed to simulate a commercial food service enterprise.
HTM 269. Commercial Food Production and Service II. 1 credit.
Advanced theory and practice in food production and service in both a classroom and laboratory environment to simulate a commercial food service enterprise.
HTM 360. Hotel Operations and Engineering. 3 credits.
Hotel operations with emphasis on the effective management of the front office, reservations, housekeeping and maintenance management. Course includes the study of each physical system, with emphasis on safety, energy control, financial planning and design. Prerequisite: Junior standing.
HTM 362. Hospitality Industry Accounting. 3 credits.
A study of cost control of food and beverage as it applies to the hospitality industry. Prerequisite: HTM 250, ACTG 241 and junior standing.
HTM 368. Hospitality and Tourism Marketing Management. 3 credits.
Application of marketing principles to the marketing and sales of hospitality and tourism services. The course focuses on the elements of the hospitality marketing mix which includes the product-service, presentation, communications and distribution mix. Additional components of the course include the development of marketing plans for organizations providing hospitality and tourism services. Prerequisite: MKTG 380.
HTM 425. Hospitality Industry Management. 3 credits.
Organization, management, personnel and labor as they contribute to the successful operation of the hospitality business. Prerequisite: MGT 300, HTM 250.
HTM 460. Hospitality and Tourism Internship. 3 credits.
Students engage in supervised work experience in an approved hospitality and tourism organization. During this time they complete a management audit of the entire operation. The focus of the internship includes both the operational and strategic aspects of the organization. Prerequisite: Permission of the internship director and the department head.
HTM 468. Commercial Food Production Management. 3 credits.
Course in food service management in which students are responsible for planning and executing various food service related functions on given dates at specified locations. Prerequisite: HTM 268, HTM 269 and HTM 362.
HTM 469. Beverage Management and Marketing. 3 credits.
This course enables future hospitality and tourism managers to make rational decisions concerning the evaluation, purchasing, storage, pricing, merchandising, and service of beverages. Beverages are examined from the points of view of production, control, import, wholesale and retail. Prerequisite: Junior standing and permission of the instructor.
HTM 485. Tourism Management and Marketing. 3 credits.
An examination of the travel and tourism component of the industry at the local, state, national and international levels. Examines motivations of tourism and the environmental and economic impact of tourism. Management and marketing of principal industry components including transportation, intermediaries and destinations, and linkages to lodging and food service are examined. Prerequisite: Junior standing.
HTM 490. Special Studies in Hospitality and Tourism Management. 1-3 credits.
Designed to give capable students in hospitality and tourism management an opportunity to complete independent study under faculty supervision. Prerequisite: Permission of the instructor and department head prior to registration.
HTM 498. Special Topics in Hospitality and Tourism Management. 3 credits.
This course is designed to allow explorations of areas of current topical concern, or to exploit special situations. Course content will vary. For current course content consult your adviser. Prerequisite: Permission of the instructor.
HTM 499. Honors. Year course. 6 credits.

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Undergraduate Catalog Contents


1996-97 Undergraduate Catalog
Last reviewed: 30 November 1996
Information Publisher: Division of Academic Affairs
James Madison University