Graphic Design


School of Art and Art History
GRPH 243. Computer Graphics I (0, 6). 3 credits.
The introduction to graphics on the computer. Students will explore hardware and software that relate to the presentation of graphic design projects. Prerequisite: ART 140 and 160.
GRPH 246. Electronic Prepress. (0,9). 3 credits.
An entry-level graphic design course which emphasizes the preparation of art and copy for the printing process. Both traditional and electronic means are explored.
GRPH 343. Computer Graphics II (0, 6). 3 credits.
An exploration of computer-aided visualization combining three-dimensional modeling and rendering software. The applications involve the creation and manipulation of 3-D images on the computer. Prerequisite: GRPH 243.
GRPH 344. Design Methodology (0, 9). 3 credits.
Exploration of strategies for conceptualizing, analyzing and solving design problems. Emphasis is placed on graphic presentation of ideas and the creative process. Prerequisite: ART 260.
GRPH 345. Advertising Design (0, 9). 3 credits.
An introduction to the layout and design of advertising. Material covered includes magazine and layout, corporate identity, graphic signs and symbols, history of graphic design, and technical vocabulary. The course stresses economy of thought in the use of composition, color and concept. Prerequisite: ART 140, 160 and GRPH 343.
GRPH 346. Typography (0, 9). 3 credits.
An introduction to letter forms for their aesthetic and communicative value. The assignments are composed of graphic design problems using type as the primary element. Prerequisite: ART 140 and GRPH 343.
GRPH/ART 390. Topics in Art or Graphic Design. 1-3 credits.
Studies in selected topics in art and graphic design. May be repeated when course content changes. See Schedule of Classes for current topics.
GRPH 443 A, B, C. Computer Graphics III (0, 6). 3 credits, repeatable sequentially up to 9 credits.
An advanced course for the exploration of three-dimensional computer animation. Geometric, spatial and textural transformation plus virtual reality will also be explored. Character, object or architectural animation, exterior and interior fly-through animation will be scripted with sound and stored on videotape equipment. Prerequisite: GRPH 343.
GRPH 444. Survey of Graphic Design History. 3 credits.
A survey of the history of graphic design from the Paleolithic period to the present day. The course emphasizes the past 100 years of Western design. Prerequisite: ARTH 205 and ARTH 206.
GRPH 446. Type and Image (0, 9). 3 credits.
Involvement in problems relating to designing folders, brochures, posters, record jackets, book and magazine covers. Prerequisite: GRPH 343, 345 and 346.
GRPH 447. Package Design (0, 9). 3 credits.
A comprehensive three dimensional studio course dealing with initial concept sketching through final computer production, printing and construction of single- and multiple-product lines. The course will be taught with lectures and demonstrations. Projects and a test will be used to evaluate student progress. Prerequisite: ART 240, GRPH 243 and 346 or permission of instructor.
GRPH 448. Presentation Techniques (0, 6). 3 credits. (Cross-listed as INDE 348.)
The exploration of two-dimensional media: pencil, ink, watercolor, design markers. Problems encourage exploration and control in a variety of design directions. Prerequisite: INDE 145 and 210.
GRPH/ART/ARTH 490. Independent Studies in Art or Art History or Graphic Design. 1-3 credits each semester.
Independent activity such as research or studio practice under supervision. Projected studies in any area of the school's offerings must be arranged with the instructors who will direct them. (Offered only with consent of the director.)
GRPH/ART/ARTH 495. Internship in Art or Art History or Graphic Design. 1-8 credits.
An off-campus program prepared and monitored on an individual basis. Internships are designed to provide practical experience in the arts. (Offered only with the consent of the instructor and the director.) ARTH 494 is a Prerequisite for internships in museums and galleries.
GRPH/ART/ARTH 499. Honors (1, 3, 2). 6 credits total for three semesters.

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Undergraduate Catalog Contents


1996-97 Undergraduate Catalog
Last reviewed: 30 November 1996
Information Publisher: Division of Academic Affairs
James Madison University