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School of Media Arts and Design

Dr. Roger A. Soenksen, Acting Director

See page 5 for information regarding curricular changes.


Professors

Chatelain, Soenksen, Turner

Associate Professors

Cole-Zielanski, G. Johnson, M. Johnson, Neckowitz, Tschudi, Wendelken, S. Yoon

Assistant Professors

De Luca, Gilliam, O'Connor, Ratner, Smith, Starr, Tate, Woody

Instructors

Fauerbach, Schwab

The School of Media Arts and Design offers both Bachelor of Arts and Bachelor of Science degrees with a major in mass communication.

The school incorporates the fields of journalism and telecommunication, offering a program of study that prepares students for: careers in the media, careers that rely on mass media expertise, or graduate study in mass communication.

The school's programs of study are designed to meet the needs of students who are intellectually well-rounded and disciplined, competent in a particular area of mass communication, yet prepared to deal with a field that is continually redefining its parameters.

The study of mass communication combines the characteristics of art and science - on one hand teaching specific written and visual skills, on the other analyzing social effects and the cultural impact of technology. Majors in mass communication build their programs on a foundation of courses in the theoretical, social and legal dimensions of mass communication, then select a career track featuring a core of skills-related courses. For the remainder of the program, students may elect courses in any area of the school and are encouraged to diversify and broaden their backgrounds.

The school is committed to the concept of a broad liberal arts education and therefore restricts the number of courses its majors may take in communication.

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Major Requirements

At least 30 hours in communication courses beyond the liberal studies requirements. Students must also take at least 81 hours of course work outside the schools of media arts and design and speech communication.

                                                  Credit
                                                   Hours
Liberal studies oral communication course              3
Mass communication major requirements              30-36
Other liberal studies courses and electives           81
                                                    ____
                                                     120
Successful completion of nine-hour foundation curriculum:
MCOM 200. Foundations of Mass Communication
MCOM 205. Mass Communication and Society
MCOM 300. Mass Communication Law
Successful completion of one section of MCOM 498, Senior Seminar. The topics of the seminars vary and are listed each semester in the class schedule.

Successful completion of concentration requirements in at least one of these programs; corporate media, electronic media production, journalism, telecommunication and visual communication.

Certain courses offered by other departments relating to mass communication may be elected to complete the major, subject to the approval of the director of the School of Media Arts and Design.

Students are strongly encouraged to meet with their individual faculty advisers to choose appropriate career tracks and to elect courses in other university departments to support their educational goals. In particular, students should consult the "Mass Communication Program Handbook" for helpful information on all aspects of the major, including recommended elective choices.

Programs of Concentration

Corporate Media

This program helps students develop practical skills that cut across the other three concentrations. This interdisciplinary approach reflects the emerging need for communicators with broad backgrounds that reflect the convergence of traditional media specializations. Corporate communicators work in traditional media as well as emerging fields such as multimedia production and corporate communication. These students are encouraged to take electives in fields such as public relations, organizational communication, marketing and management.

Corporate media students must complete the following:


                                                  Credit
                                                   Hours
MCOM 210. News Writing                                 4
MCOM 220. News Editing                                 3
MCOM 225. Visual Communication                         3
Choose one of the following:                           4
  MCOM 245. Electronic News Writing
  MCOM 250. Scriptwriting
MCOM 350. Television Production                        4
                                                    ____
                                                      18

Electronic Media Production

This program enables students to acquire a professional orientation to broadcast and cable skills rooted in a liberal arts tradition that stresses aesthetic sensitivity, ethical awareness and an understanding of American culture. For highly motivated students seeking careers in electronic media, the program provides a comprehensive plan of practica, directed projects, internships and work in campus electronic media.

Electronic media production students must complete the following:


                                                  Credit
                                                   Hours
MCOM 240. Sight/Sound/Culture                          3
Choose one of the following:                           4
  MCOM 245. Electronic News Writing
  MCOM 250. Scriptwriting
Choose one of the following:                         3-4
  MCOM 350. Television Production 
    (four credits)
  MCOM 370. Media Management 
    (three credits)
                                                    ____
                                                  10-11 

Journalism

This professionally oriented program helps students develop practical skills in journalism through class work, internships and work with campus publications. At the same time, the program encourages students to obtain a broad liberal arts education so they will understand not only the theories, legalities, ethics and history of journalism, but also the society in which they work.

Journalism students must complete the following:


                                                  Credit
                                                   Hours
MCOM 210. News Writing                                 4
MCOM 220. News Editing                                 3
Choose one of the following:                           3
  MCOM 310. Advanced News Writing
  MCOM 311. Feature Writing
                                                    ____
                                                      10

Telecommunication

This program enables students to acquire professional orientation to the telecommunication industry as an outgrowth of traditional mass media. The field encompasses the study of regulations, networks, video/voice/data transmission systems and the packaging of information over various delivery systems. These students would take courses which would provide them with technical comprehension, ethical awareness, policy issues, and business fundamentals of the telecommunication industry. For highly motivated students, the program provides a comprehensive plan of practica, internships, directed projects, and work in campus outlets, such as the campus phone company and the media production center.

Telecommunication students must complete the following:


                                                  Credit
                                                   Hours
MCOM 260. Telecommunication Business                  3 
  Fundamentals
MCOM 303. Telecommunication Policy                     3
  and Regulation
MCOM 355. Telecommunication Systems and                3
  Standards Issues
MCOM 472. Information/Entertainment Transmission       3
  Management
Any mass communication writing course                  4
  (to be selected with adviser)
                                                    ____
                                                      16

Visual Communication

This program helps students develop practical skills in visual communication through class work, internships and work with campus media. This field encompasses the study and practice of photojournalism, and multimedia design and production. Visual communicators work in traditional print, video and film media as well as the emerging fields of multimedia production and computer graphics.

Visual communication students must complete the following:


                                                  Credit
                                                   Hours
Choose one of the following:                           4
  MCOM 210. News Editing
  MCOM 245. Electronic News Writing
  MCOM 250. Scriptwriting
MCOM 225. Visual Communication                         3
MCOM 240. Sight/Sound/Culture                          3
MCOM 325. Advanced Visual Communication                3
                                                    ____
                                                      13

Minor Requirements

A minor in the school requires 18 hours of course work in mass communication. Because many courses in the school are restricted to majors only, students who wish to minor in the school should arrange a specific program of study in advance with the school director, who may allow them to take some restricted courses. Certain courses are required in the minor and must be approved by an adviser in the school. Without prior approval, students may not be able to accrue 18 hours in mass communication.

Special Requirements

Transfer Policy

The school restricts the admission of transfer students into its program. A student must be in good standing academically to transfer into the school. Entering freshmen are accepted as the major is declared, but JMU students transferring from another department and undeclared students transferring after their freshman year must meet a minimum grade point average requirement. Transfer students from other institutions may be subject to registration restrictions.

For specific information, see the announcements in the class schedule each semester or consult the director of the school or instructor of record.

English Proficiency Test

The test is a prerequisite for all writing courses in the school. To take such courses, students must have passed the test before the first day of classes. The test is given just before the opening day of classes and at other times during each semester. Students are encouraged to take the test well in advance. The schedule of tests is available in the school's office.

Minimum Grades

To graduate with a degree in mass communication, a student must have a GPA of 2.0 ("C") or better in the major.

Limitations in Applied Courses

Of the 120 hours of course work required for graduation, no more than six hours of combined credit in MCOM 295, Practica in Mass Communication and MCOM 395, Advanced Practica in Mass Communication; MCOM 390, Directed Projects in MassCommunication; and MCOM 495, Internship in Mass Communication, may be counted toward a major in mass communication. No student may take more than three hours of applied course work during one semester or summer session.

Initial Secondary Teaching License in Journalism [1]

In addition to completing the appropriate journalism requirements, students desiring secondary teaching licensure must complete the following as a part of their program:

                                                  Credit
                                                   Hours
EDUC 360. Foundations of American Education            3
  (junior year)
EDUC 370. Instructional Technology (junior year)       3
EDUC 410. Multicultural Education (senior year)        1
EDUC 416. School Discipline and Classroom              1
  Management (senior year)
HTH 370. The School Health Program                     2
  (any appropriate time)
PSYC 270. Psychology for Teachers of the               3
  Preadolescent and Adolescent Child [2] 
  (sophomore year)
READ 414. Reading and Writing in the                   1
  Content Areas (senior year)
SEED 381. Field Experience (Practicum) in              3
  Secondary Education (normally in first 
  semester of senior year)
SEED 480. Student Teaching (senior year)              12
SPED 402. Teaching Mildly Disabled Students            1
  in Regular Classes (senior year)
An appropriate teaching methodology course             3
  (normally in first semester of senior year)             
                                                    ____
                                                      33
________
Notes:
[1]
Licensure in this area is available only if the student has been licensed in English.
[2]
PSYC 160 is a prerequisite for PSYC 270.
It is necessary to be admitted to the teacher education program prior to enrolling in professional education courses. See pages 111-113 in this catalog for admission procedures.

Students seeking licensure are encouraged to consult regularly with the Department of Secondary Education, Library Science and Educational Leadership.

Cocurricular Activities and Organizations

Majors and interested non-majors are encouraged to participate in the cocurricular activities and organizations associated with the school. Cocurricular activities entail practical mass communication experiences for which credit is available through practica or other applied courses. Cocurricular organizations are student clubs and honorary societies associated with the school's programs of study.

Cocurricular Activities

The Breeze

The student newspaper.

Curio

A feature magazine covering life in the Shenandoah Valley.

JMU Video Network

A student production unit creating programs for cable television.

WMRA-FM

The campus public radio station.

Cocurricular Organizations

Alpha Epsilon Rho

The JMU chapter of a national organization for students and professionals working in radio and television.

Society for Collegiate Journalists

The JMU chapter of a national honorary organization for students working on campus media.

Society of Professional Journalists

The JMU chapter of a national organization for students and professionals working in the various fields of journalism.

Journalism Scholarships

Eight Sen. Harry F. Byrd Jr./D. Lathan Mims scholarships, each worth $750 per year, are awarded annually to the most promising journalism students.

Additional information about programs in the School of Media Arts and Design can be obtained from the director of the school, Anthony-Seeger Hall, Room 11.

Sample Course Plan

Individual schedules vary, depending on availability of courses and the student's concentration. To complete the program of study in four years, students must complete an average of at least 30 credit hours per year.

Bachelor of Arts Degree


                                                  Credit
Freshman Year                                      Hours
MCOM 200. Foundations of Mass                          3
  Communication
Foreign language courses                             6-8
Liberal studies courses                            19-21
                                                    ____
                                                      30

                                                  Credit
Sophomore Year                                     Hours
MCOM 205. Mass Communication and Society               3
Foreign language course(s) if needed                 3-6
  or electives
Liberal studies courses                            17-21
Mass communication concentration                     3-4
  requirements
                                                    ____
                                                      30

                                                  Credit
Junior Year                                        Hours
MCOM 300. Mass Communication Law                       3
Mass communication concentration                    6-12
  requirements
Philosophy course                                      3
General electives                                  12-18
                                                    ____
                                                      30

                                                  Credit
Senior Year                                        Hours
MCOM 498. Senior Seminar in Mass                       3
  Communication
Electives in mass communication or speech           6-12
  communication
General electives                                  15-21
                                                    ____
                                                      30

Bachelor of Science Degree


                                                  Credit
Freshman Year                                      Hours
MCOM 200. Foundations of Mass Communication            3
Liberal studies courses                               27
                                                    ____
                                                      30

                                                  Credit
Sophomore Year                                     Hours
MCOM 205. Mass Communication and Society               3
Liberal studies courses                            11-15
Mathematics course                                     3
Mass communication requirements                      6-9
Social or natural science course                     3-4
                                                    ____
                                                      30

                                                  Credit
Junior Year                                        Hours
MCOM 300. Mass Communication Law                       3
Mass communication concentration                    6-12
  requirements
General electives                                  15-21
                                                    ____
                                                      30

                                                  Credit
Senior Year                                        Hours
MCOM 498. Senior Seminar in Mass                       3
  Communication
Mass communication concentration                    6-12
  requirements (if needed) and electives in mass communication or speech communication
General electives                                  15-21
                                                    ____
                                                      30


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Last reviewed: Sept. 10, 1994
Information Publisher: Academic Services