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Department of Marketing

Dr. Robert D. Reid, Department Head

See page 5 for information regarding curricular changes.


Professors

Bertsch, Reid, Williamson

Associate Professors

Bahn, Bolfing, Foucar-Szocki, Ley,

Palmer, Shelton, H. Teer, Wynn

Assistant Professor

Claiborne

Instructor

Guthrie

The Department of Marketing offers a program leading to the Bachelor of Business Administration degree with a major in marketing.

The study of marketing includes the whole spectrum of activities designed to deliver a standard of living to society. These activities consist of such things as the consideration of what product to make or what service to provide. Other activities include how to distribute and price the product or service, as well as how to communicate its merits. The needs and contributions of manufacturers, wholesalers, retailers, industrial users and the ultimate consumer are addressed in the performance of the marketer's activities. The objectives of the marketing program are to provide the student with an awareness of the role of marketing in society and in the firm, and how this role interrelates with such social and behavioral sciences as economics, psychology and sociology, as well as such quantitative disciplines as accounting, statistics and computer science.

The marketing program at James Madison University prepares students for a variety of positions in areas such as retail or industrial sales and management, advertising, customer relations, distribution, logistics and purchasing, as well as positions in the service industries.

The marketing major is centered on a traditional marketing curriculum. For those marketing students who desire a more focused curriculum, this preparation can be accomplished by two concentrations in the program. The concentrations include retail and industrial marketing.

For administrative purposes the interdisciplinary program in hotel-restaurant management is associated with the marketing department. For information on the hotel-restaurant management program, please refer to pages 65-66.

As a part of the JMU Assessment Program, graduating seniors are expected to participate in assessment activities. Assessment information is used to assist faculty in modifying curricula.

Major in Marketing (B.B.A. Degree)

Marketing majors conform to the general structure of the B.B.A. degree programs set forth on page 64. The hour requirements for each of the program components are as follow:

                                                  Credit
                                                   Hours
Core requirements - B.B.A                             42
Liberal studies courses                               44
Other required courses for the major [1]              24
Non-business electives                                10
                                                    ____
                                                     120
________
Notes:
[1]
Identified by ( [1] ) below.

First Two Years

During the first two years, students planning to major in marketing will complete the lower-level business course requirements and will follow the uniform course schedule set forth on pages 64-65.

Traditional Marketing Program

Marketing majors seeking a traditional marketing program should follow the course schedule below to complete the final two years of their program. It is possible to deviate from this schedule but care must be taken to ensure that all course prerequisites are met. Only courses offered by the Department of Marketing may be used to satisfy marketing electives. Students should consult with their adviser when selecting marketing electives.

Junior Year                                       Credit
First Semester                                     Hours
FIN 345. Managerial Finance                            3
MGT 300. Management Principles                         3
MKTG 380. Principles of Marketing                      3
Liberal studies courses                                6
Non-business elective                                  3
                                                    ____
                                                      18

                                                  Credit
Second Semester                                    Hours
IDS/MGT 360. Production and Operations Management      3
MKTG 382. Marketing Research [1]                       3
MKTG 384. Promotion and Communication [1]              3
MKTG 385. Buyer Behavior [1]                           3
MKTG 430. Sales Management and Personal                3
  Selling [1]
                                                    ____
                                                      15

Senior Year                                       Credit
First Semester                                     Hours
MGT 311. Organizational Behavior                       3
MGT 487. Business Policy                               3
Marketing electives [1]                                6
Non-business elective                                  3
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
MKTG 485. Marketing Management [1]                     3
Marketing elective [1]                                 3
Non-business electives                                 7
                                                    ____
                                                      13

Concentration in Retail Marketing

Marketing majors seeking a concentration in retail marketing should follow the course schedule below to complete the final two years of their program. It is possible to deviate from this schedule but care must be taken to ensure that all course prerequisites are met. Only courses offered by the Department of Marketing may be used to satisfy marketing requirements. Students should consult with their adviser when selecting marketing electives.

Junior Year                                       Credit
First Semester                                     Hours
FIN 345. Managerial Finance                            3
MGT 300. Management Principles                         3
MKTG 380. Principles of Marketing                      3
Liberal studies courses                                6
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
IDS/MGT 360. Production and Operations Management      3
MKTG 382. Marketing Research [1]                       3
MKTG 384. Promotion and Communication [1]              3
MKTG 385. Buyer Behavior [1]                           3
MKTG 388. Retail Marketing [1]                         3
                                                    ____
                                                      15

Senior Year                                       Credit
First Semester                                     Hours
MGT 311. Organizational Behavior                       3
MGT 487. Business Policy                               3
MKTG 410. Logistics and Channel Management [1]         3
MKTG 430. Sales Management and Personal                3
  Selling [1]
Non-business electives                                 4
                                                    ____
                                                      16

                                                  Credit
Second Semester                                    Hours
MKTG 444. Strategic Retail Problems [1]                3
MKTG 485. Marketing Management [1]                     3
Non-business electives                                 6
                                                    ____
                                                      12

Concentration in
Industrial Marketing

Marketing majors seeking a concentration in industrial marketing should follow the course schedule below to complete the final two years of their program. It is possible to deviate from this schedule but care must be taken to ensure that all course prerequisites are met. Only courses offered by the Department of Marketing may be used to satisfy marketing requirements. Students should consult with their adviser when selecting marketing electives.

Junior Year                                       Credit
First Semester                                     Hours
FIN 345. Managerial Finance                            3
MGT 300. Management Principles                         3
MKTG 380. Principles of Marketing                      3
Liberal studies courses                                6
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
IDS/MGT 360. Production and Operations                 3
  Management
MKTG 382. Marketing Research [1]                       3
MKTG 384. Promotion and Communication [1]              3
MKTG 385. Buyer Behavior [1]                           3
MKTG 450. Industrial Marketing [1]                     3
                                                    ____
                                                      15

Senior Year                                       Credit
First Semester                                     Hours
MGT 311. Organizational Behavior                       3
MGT 487. Business Policy                               3
MKTG 410. Logistics and Channel Management [1]         3
MKTG 430. Sales Management and Personal                3
  Selling [1]
MKTG 480. Product Development and                      3
  Management [1]
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
MKTG 485. Marketing Management [1]                     3
Non-business electives                                10
                                                    ____
                                                      13

Concentration in
Fashion Merchandising

Effective July 1, 1994, the fashion merchandising concentration will be transferred to the College of Business. For more information, contact Dr. Robert Reid, head of the Department of Marketing, Showker Hall, 568-3225.


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Last reviewed: Sept. 10, 1994
Information Publisher: Academic Services