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College of Business

Dr. Robert E. Holmes, Dean
Dr. Paul H. Kipps, Associate Dean
Joyce Guthrie, Assistant Dean

See page 5 for information regarding curricular changes.


School

Accounting             Dr. Alexander L. Gabbin, Director

Departments

Economics                    Dr. T. Windsor Fields, Head
Finance and Business Law      Dr. Joseph D. Albert, Head
Information and                Dr. Joanna R. Baker, Head
  Decision Sciences
Management                 Dr. Daniel G. Gallagher, Head
Marketing                       Dr. Robert D. Reid, Head

Interdisciplinary Programs

Hotel-Restaurant Management Dr. Robert D. Reid, Director
International Business        Dr. Mark L. Usry, Director

The mission of the College of Business at JMU is to provide a quality, broad-based, student-focused and future-oriented education in business and economics. The college is committed to maintaining nationally recognized and accredited programs which prepare graduates for positions of leadership. Academic programs include a solid foundation in liberal studies, an awareness of global issues, coverage of major functional areas of business, and preparation in an area of specialization.

The College of Business strives for excellence through achievement in the education of its students, and in the research, publications and service of its faculty. The college is committed to providing lifelong learning for all of its constituents by the dissemination of knowledge and the provision of educational services to the community.

The overall goal is to become recognized as a college of business that offers undergraduate and graduate programs in business commensurate with the announced intent of JMU, to become the finest public university in the country.

Consistent with its mission and goals, the objectives of the College of Business encompass teaching, research and professional service. While highest priority is given to the teaching objectives of the college, the research and service objectives are considered to be integral parts of the total program of the college. The teaching objectives of the College of Business are to prepare students for leadership roles in business by providing them with a thorough understanding of the fundamental areas of business and economics within the context of a future-oriented, global society. In support of this objective, the college provides a wide range of classroom, laboratory and practical experiences for students seeking a broad-based education for business administration.

The research objectives are supported by providing encouragement and release time to faculty who are actively engaged in their own scholarly activities. Additional financial support is provided on a competitive basis through a variety of university and privately funded faculty research awards programs. The professional service objectives are promoted by encouraging faculty participation in professionally related university and community service activities and by supporting programs of the following:

The College of Business includes the School of Accounting and the economics, finance and business law, information and decision sciences, management, and marketing departments. Eleven baccalaureate degree programs are offered.

Students with majors in the College of Business are strongly encouraged to purchase their own personal computers.

Students who intend to major in any Bachelor of Business Administration (B.B.A.) degree program offered by the College of Business must complete the following lower-level requirements prior to enrolling in 300-level business courses.

ACTG 241. Financial Accounting
ACTG 242. Managerial Accounting
BLAW 218. Legal Environment of Business
ECON 131. Principles of Economics (Micro)
ECON 132. Principles of Economics (Macro)
IDS 104. Microcomputer Applications
IDS 191. Business and Economic Statistics
IDS 204. Computer Information Systems
IDS 291. Quantitative Methods for Business
College of Business courses offered at the 300 level are restricted to students who have achieved junior standing or higher at the time of enrollment.

Graduate-level programs offered by the College of Business lead to the degree of Master of Business Administration and the degree of Master of Science in accounting. These degree programs are designed to meet the needs of both full-time students, and professional and managerial personnel who study on a part-time basis. Graduate assistantships are available to full-time M.B.A. and M.S.A. students.

Each of the baccalaureate degree programs leading to the B.B.A. degree has essentially the same general structure which may be summarized as follows:

A 44-hour university liberal studies component and a 42-hour business core (39 hours for hotel-restaurant management and international business) are required for all B.B.A. degree programs. In addition, there are particular major requirements and elective courses in each program.

The university liberal studies and B.B.A. core requirements are as follow:

Liberal Studies Requirements

Students majoring in any program offered by the College of Business must take the following:

                                                  Credit
                                                   Hours
ECON 131. Principles of Economics (Micro)              3
Choose one of the following:                           3
  SCOM 120. Interpersonal Communication
  SCOM 121. Basic Human Communication
  SCOM 122. Public Speaking
Choose one of the following:                         3-4
  MATH 205. Introductory Calculus I (three credits)
  MATH 235. Analytic Geometry and Calculus I 
    (four credits)
Approximately 44 credit hours are required. (See pages 43-47 for course listing.)

B.B.A. Core Requirements


                                                  Credit
                                                   Hours
ACTG 241. Financial Accounting                         3
ACTG 242. Managerial Accounting                        3
BLAW 218. Legal Environment of Business                3
ECON 132. Principles of Economics (Macro)              3
FIN 345. Managerial Finance                            3
IDS 104. Microcomputer Applications                    1
IDS 191. Business and Economic Statistics              3
IDS 204. Computer Information Systems                  2
IDS 291. Quantitative Methods for Business             3
IDS 360. Production and Operations Management          3
MGT 300. Management Principles                         3
MGT 311. Organizational Behavior                       3
MGT 487. Business Policy                               3
MKTG 380. Principles of Marketing                      3
Economics course (200 level) [1]                       3
                                                    ____
                                                      42
________
Notes:
[1]
The hotel-restaurant management and international business programs do not have a 200-level economics requirement. ECON 225 is required of finance majors.
Transfer credit will be given routinely for College of Business courses that are offered at the 100 or 200 level at JMU. Transfer credit will be given for courses offered at the 300 or 400 level at JMU only when the student has attained at least junior standing, as defined by the previous institution, when the student enrolled in the course.

Lower-Level Requirements

All B.B.A. degree programs follow a generally uniform course sequence for the first two years. This sequence includes liberal studies and selected core and major requirements which must be completed by all business majors prior to full admission to the College of Business, normally at the beginning of the junior year. The lower-level course requirements for the freshman and sophomore year are as follow:

Freshman Year                                     Credit
First Semester                                     Hours
ECON 131. Principles of Economics (Micro)              3
ENG 101. Reading and Composition                       3
IDS 104. Microcomputer Applications [1]                1
MATH 205. Introductory Calculus I                      3
Liberal studies courses                                6
                                                    ____
                                                      16

                                                  Credit
Second Semester                                    Hours
ECON 132. Principles of Economics (Macro)              3
ENG 102. Reading and Composition                       3
Liberal studies courses                                9
                                                    ____
                                                      15
________
Notes:
[1]
IDS 104 may be taken in either semester of the freshman year.

Sophomore Year                                    Credit
First Semester                                     Hours
ACTG 241. Financial Accounting                         3
IDS 191. Business and Economic Statistics              3
IDS 204. Computer Information Systems                  2
Economics course (200 level) [1]                       3
Liberal studies courses                                5
                                                    ____
                                                      16

                                                  Credit
Second Semester                                    Hours
ACTG 242. Managerial Accounting                        3
BLAW 218. Legal Environment of Business                3
IDS 291. Quantitative Methods for Business             3
Liberal studies courses                                6
                                                    ____
                                                      15 [2]
________
Notes:
[1]
Hotel-restaurant management and international business majors are not required to take a 200-level course in economics. ECON 225, Money and Banking, is required of finance majors.
[2]
In addition, economics (B.B.A.) majors are required to take CS 100, Introduction to BASIC (one credit), for a total of 16 credits.
Course requirements for students intending to major in hotel-restaurant management differ for these categories. See the hotel-restaurant management section below.

Interdisciplinary Program in Hotel-Restaurant Management

Dr. Robert D. Reid, Director

The B.B.A. in hotel-restaurant management offered by the College of Business is an interdisciplinary program involving the School of Accounting and the finance and business law, economics, information and decision sciences, management, and marketing departments.

The mission of the hotel-restaurant management program is to prepare students for professional and leadership roles in the increasingly international, technological and competitive hospitality industry. This is accomplished by offering a high quality, nationally accredited, broad-based, student-focused and future-oriented educational experience provided by a dedicated faculty.

The hotel-restaurant management program strives for excellence in its students through the integration of a hospitality industry focused education with a solid foundation in liberal studies and the major functional areas of business administration. The program seeks to prepare students with theoretical and applied, business and hospitality, knowledge, skills, values and attributes. These will enable the students to accept and adapt to increased levels of responsibility and provide them with a capacity for self-renewal.

The hotel-restaurant management program strives for continuous improvement in the educational program it offers students and in the research, publications and services of its faculty.

Upon completion of the program, graduates are prepared for successful management careers in the hospitality industry, one of the largest and fastest growing service industries in the United States and the world. Graduates have assumed management positions with hotels, restaurants, food service management companies, private clubs, tourism attractions and other providers of hospitality services. Upon graduation, the largest percentage of graduates assume management training positions with one of the major hospitality management corporations which recruit JMU graduates.

Students majoring in this department are strongly encouraged to purchase their own personal computers. Information on suggested hardware is available through the department office.

The hotel-restaurant management program conforms to the general structure of the B.B.A. degree programs set forth on page 64.

The credit hour requirements for each of the program components are as follow:


                                                  Credit
                                                   Hours
Core requirements - B.B.A.                            39
Hotel-restaurant management courses [1]               27
Liberal studies courses                               44
Free electives                                         7
Non-business electives                                 3
                                                    ____
                                                     120
________
Notes:
[1]
Identified by ( [1] ) below.
As a part of the JMU assessment program, graduating seniors are expected to participate in assessment activities. Assessment information is used to assist faculty in modifying curricula.

For administrative purposes the hotel-restaurant management program is associated with the Department of Marketing. For information concerning the marketing major refer to pages 82-83.

Major in Hotel-Restaurant Management (B.B.A. Degree)

College of Business Core
First Two Years

During the first two years, students planning to complete a major in hotel-restaurant management will complete lower-level business courses and follow the uniform course schedule.

Hotel-restaurant management majors should follow the course schedule below to complete their program. It is possible to deviate from this schedule, but care must be taken to ensure that all course prerequisites are met.


Freshman Year                                     Credit
First Semester                                     Hours
ECON 131. Principles of Economics (Micro)              3
ENG 101. Reading and Composition                       3
IDS 104. Microcomputer Applications                    1
MATH 205. Introductory Calculus I                      3
Liberal studies courses                                6
                                                    ____
                                                      16

                                                  Credit
Second Semester                                    Hours
ECON 132. Principles of Economics (Macro)              3
ENG 102. Reading and Composition                       3
IDS 191. Business and Economic Statistics              3
Liberal studies courses                                6
                                                    ____
                                                      15

Sophomore Year                                    Credit
First Semester                                     Hours
ACTG 241. Financial Accounting                         3
HRM 250. Dimensions of the Hospitality Industry [1]    3
HRM 268. Commercial Food Production [1]                3
IDS 204. Computer Information Systems                  2
Liberal studies courses                                5
                                                    ____
                                                      16

                                                  Credit
Second Semester                                    Hours
ACTG 242. Managerial Accounting                        3
BLAW 218. Legal Environment of Business                3
IDS 291. Quantitative Methods for Business             3
Liberal studies courses                                6
                                                    ____
                                                      15

Junior Year                                       Credit
First Semester                                     Hours
MGT 300. Management Principles                         3
MKTG 380. Principles of Marketing                      3
Liberal studies courses                                9
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
FIN 345. Managerial Finance                            3
HRM 360. Hotel Operations Management [1]               3
HRM 362. Hospitality Industry Accounting [1]           3
HRM 368. Hospitality Marketing and Sales [1]           3
IDS 360. Production and Operations                     3
   Management
                                                    ____
                                                      15

Senior Year                                       Credit
First Semester                                     Hours
HRM 365. Hospitality Facilities Planning               3
  and Engineering [1]
HRM 468. Commercial Food Production                    3
  Management [1]
HRM 460. Hospitality Industry Internship [1]           3
MGT 311. Organizational Behavior                       3
Free electives                                         3
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
HRM 425. Hospitality Industry Management [1]           3
MGT 487. Business Policy                               3
Free electives                                         4
Non-business elective                                  3
                                                    ____
                                                      13

                                                  Credit
Recommended Electives                              Hours
HRM 100. Industry Seminar                              1
HRM 490. Special Studies in Hotel-Restaurant           3
  Management
HRM 498. Special Topics in Hotel-Restaurant            3
  Management
NUTR 280. Nutrition for Wellness                       3
Specific elective courses within the student's area of interest should be selected in consultation with the student's adviser.

Interdisciplinary Program in International Business

Dr. Mark L. Usry, Director

The College of Business offers a Bachelor of Business Administration (B.B.A.) with a major in international business. The program's interdisciplinary curriculum encompasses courses from the School of Accounting, the finance and business law, economics, foreign languages and literatures, geology and geography, management, marketing and political science departments. The program also allows for concentrations in finance or marketing.

The international business program prepares students for a career in international business or public service by development of foreign language fluency, cultural awareness and specialized international business skills.

The foreign language requirements of the major begin at the advanced level so students with little or no foreign language training must use elective credits to obtain fluency through the intermediate level. The program's interdisciplinary character requires that students choosing the international business major carefully plan their individual course work with their academic adviser, especially since they are strongly encouraged to spend a semester equivalent abroad.

The international business major conforms to the structure of the B.B.A. degree programs set forth on page 64. The credit-hour requirements for each of the program components are as follow:


                                                  Credit
                                                   Hours
Core requirements - B.B.A.                            39
Liberal studies requirements                          42
Courses required for the major [1]                    30
Electives                                              9
                                                    ____
                                                     120
________
Notes:
[1]
Identified by ( [1] ) below.
Students are encouraged to choose liberal studies courses having a foreign or international content. The program office has a list of these courses. Students are also strongly encouraged to purchase their own personal computers. Information on suggested hardware is available through the department office.

Major in International Business (B.B.A. Degree)

Curriculum

During the first two years, students planning to major in international business will complete the lower-level business course requirements, and will follow the uniform course schedule set forth on pages 64-65 except that international business majors are not required to complete a 200-level economics course. International business majors are also encouraged to begin elementary and intermediate foreign language study, as needed, during their first two years of study. It is possible to deviate from the schedule but caution must be exercised to ensure that all course work is completed and prerequisites are met.

Freshman Year                                     Credit
First Semester                                     Hours
ECON 131. Principles of Economics (Micro)              3
ENG 101. Reading and Composition                       3
Choose one of the following:                           3
  SCOM 120. Interpersonal Communication [2]
  SCOM 121. Basic Human Communication [2]
  SCOM 122. Public Speaking [2]
Liberal studies course                                 3
Elective                                               3
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
ECON 132. Principles of Economics (Macro)              3
ENG 102. Reading and Composition                       3
IDS 104. Microcomputer Applications                    1
IDS 191. Business and Economic Statistics              3
IDS 204. Computer Information Systems                  2
Liberal studies course                                 3
                                                    ____
                                                      15

Sophomore Year                                    Credit
First Semester                                     Hours
ACTG 241. Financial Accounting                         3
GEOG 280. Introduction to Cultural Geography [2]       3
MATH 205. Introductory Calculus [2]                    3
POSC 230. International Relations                      3
SCOM 248. Intercultural Communication [1]              3
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
ACTG 242. Managerial Accounting                        3
BLAW 218. Legal Environment of Business                3
IBUS 300. Principles of International Business         3
IDS 291. Quantitative Methods for Business             3
Liberal studies course                                 3
                                                    ____
                                                      15

Junior Year                                       Credit
First Semester                                     Hours
FIN 345. Managerial Finance                            3
IDS 360. Production Operations Management              3
MGT 300. Principles of Management                      3
MKTG 380. Principles of Marketing                      3
Foreign language (300) conversation and                3
  composition course [1]
                                                    ____
                                                      15

Second Semester                                   Credit
(to be taken abroad, if possible)                  Hours
ECON 370. International Trade and Trade Policies [1]   3
Foreign language (307-308) civilization course [1]     3
Liberal studies course                                 3
Electives                                              6
                                                    ____
                                                      15

Senior Year                                       Credit
First Semester                                     Hours
ACTG 483. International Accounting and                 3
  Financial Reporting [1]
FIN 360. Money and Capital Markets [1]                 3
Foreign language (330) business course [1]             3
MGT 311. Organizational Behavior                       3
Elective                                               3
                                                    ____
                                                      15

                                                  Credit
Second Semester                                    Hours
BLAW 497. Legal Aspects of International               3
  Business [1]
FIN 455. International Financial Management [1]        3
MGT 410. International Management [1]                  3
MGT 487. Business Policy                               3
MKTG 460. International Marketing [1]                  3
                                                    ____
                                                      15
________
Notes:
[1]
Course required for major.
[2]
Course required for liberal studies.

General Business Minor

The College of Business offers an interdisciplinary minor in general business designed to provide opportunities for non-business majors to pursue a structured interdisciplinary program in business. The minor is supported by the six academic departments in the College of Business with required courses being drawn from existing offerings of each department. The minor provides a broad-based foundation through required courses in economics and the legal/social environment of business, augmented by minimum computer skills required for business related activities. This foundation is enhanced by second tier courses in the functional areas of business offered at the 300 level. Completion of the minor enables baccalaureate graduates from other disciplines to combine a general preparation for management related activities with their more specialized, technical, liberal arts or other professional disciplines. The minor also provides the undergraduate business prerequisites normally required for admission to most business master's programs.

The general business minor consists of 20 credit hours as follows:


                                                  Credit
                                                   Hours
ACTG 241. Financial Accounting                         3
BLAW 218. Legal Environment of Business                3
ECON 131. Principles of Economics (Micro)              3
FIN 345. Managerial Finance                            3
IDS 204. Computer Information Systems                  2
MGT 300. Management Principles                         3
MKTG 380. Principles of Marketing                      3
                                                    ____
                                                      20


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Last reviewed: Sept. 10, 1994
Information Publisher: Academic Services