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Sport Communication

This minor consists of course work offered in communication studies, media arts and design, and kinesiology for students with an interest in sports media and communication.

Due to enrollment limitation in required courses, admission to JMU does not guarantee admission to the sport communication minor. Students interested in this program must apply for a limited number of spaces while first completing KIN 242 and SCOM 260. The School of Communication Studies reviews applications for admission to the sport communication minor. Students should complete the application (available from the school website) and submit it by email to Students will receive an email acknowledging receipt of their application, which should be kept. Applications are due by November 15 (fall semester) and April 15 (spring semester). Students who have applied by these deadlines will be notified of the admission decision at the end of the semester in which they complete KIN 242 and SCOM 260. Admission is granted to the most qualified students as determined by their performance in these courses.

Students who are not admitted may file one additional application before the next regular academic year. Students reapplying must apply in two consecutive years of enrollment at the university. If a student reapplies after retaking KIN 242 and/or SCOM 260 (whether repeat or repeat/forgive), the school will look only at the highest grades earned when evaluating their second application.

Because of the curriculum sequence, it typically takes four consecutive semesters to complete the minor. Rising seniors typically cannot complete the minor by graduation. Some required courses are offered only one semester a year.

Once admitted, a student cannot retroactively apply more than nine hours of SCOM courses, including SCOM 260, to this minor.

This minor is open to any student at the university including SCOM majors, however, SCOM majors are limited to double counting no more than six credits to both their major and minor.


Required Courses

Credit Hours

KIN 242. Introduction to Sport Communication


KIN/SMAD 243. Sport Communication Techniques – Broadcast


KIN/SMAD 244. Sport Communication Techniques – Written


SCOM 260. Introduction to Public Relations


SCOM 318. Practicum in Sport Communication


SCOM 365. Sports Public Relations


SCOM 464. Communication, Culture and Sports


Choose one of the following:


KIN 304. History and Philosophy of Physical Education and Sport


KIN 329. Psychological and Social Aspects of Sports


SCOM/WGS 348. Communication and Gender


SCOM 342. Argument and Advocacy


SCOM 347. Communication, Diversity and Popular Culture


SCOM 350. Organizational Communication


SCOM 370. Introduction to Health Communication


SCOM 371. Talking Through Tough Cases: Ethical Principles and Practices


Approved Special Topics Class in KIN or SCOM