School of Media Arts and Design

  Select a link below to go to specific topics on this page:

  Mission Statement
  Career Opportunities
  Co-curricular Activities and Organizations
  Special Admission Requirements
  Degree and Major Requirements
  Teacher Licensure
  Concentrations
  Minor Requirements

Dr. George C. Johnson, Director
Phone: (540) 568-7007
E-mail: johnsogc@jmu.edu
Web site: http://smad.jmu.edu

Professors
D. Gilliam, G. Johnson, M. Johnson, R. Soenksen, C. Turner, J. Woody

Associate Professors
S. Anderson, R. Greene, J. Holman, A. Leidholdt, D. Maune, T. McHardy, A. Neckowitz, T. O’Connor, K. Reynolds, D. Wendelken

Assistant Professors
A. DeLuca, D. Flamiano, J. Hinshaw

 

Mission Statement

The mission of the School of Media Arts and Design consists of five interrelated areas:

Goals

Career Opportunities

The school incorporates the study and fields of mass communication, journalism, telecommunication, digital video production, interactive media and mediated visual and aural expression. It offers a program of study that prepares students for careers in the media and/or a corporate environment; careers that rely on mass media and related areas of expertise or graduate study in mass communication and related areas, such as advanced visual communication or digital production. A student who has an interest in working in print journalism, broadcast journalism, television production, corporate communication, or interactive multimedia would find one of the five concentrations to fit his or her interests.

Co-curricular Activities and Organizations

Majors and interested non-majors are encouraged to participate in the co-curricular activities and organizations associated with the school. Co-curricular activities entail practical media arts and design experiences for which credit is available through practica or other applied courses. Co-curricular organizations are student clubs and honorary societies associated with the school’s programs of study.

Co-curricular Activities

Co-curricular Organizations

Special Admission and Retention Requirements

Admission Policy

The School of Media Arts and Design reviews applications for admission to the major each academic year in the spring semester. All students interested in majoring in the programs offered by the school must apply for a limited number of spaces in the major. An Admissions Committee in the school reviews applications and offers admission based on availability to the most qualified students.

Students interested in declaring a major in the School of Media Arts and Design must declare SMAD-preparation as a major prior to being eligible to enroll in SMAD 101. Any student may declare a SMAD-preparation major. Declaring SMAD-preparation does not guarantee that the student will be accepted into the SMAD major. As SMAD-preparation students may take SMAD 101 but are restricted from other SMAD courses until accepted into the major.

A complete application to the major includes the following:

The student will present the required information in a manila folder to the main SMAD office with the student’s last name, first name and student identification number on the tab of the folder. The student must supply the folder.

Following the review by the SMAD Admission Committee, students will be notified about their acceptance into the major. If accepted, students will be eligible to register for SMAD courses. Students not accepted into the major will be notified and may reapply in the following year.

Change of Concentration

Students accepted into the major must pick a concentration. Students who wish to change concentrations after being accepted into the major may do so only during the annual application time period in the spring semester. A student will be permitted to change concentrations with the approval of the Admission Committee.

Minimum Grades

To graduate with a degree in media arts and design, a student must have a grade point average of 2.0 (“C”) or better in the major.

Limitations in Applied Courses

Of the 120 hours of course work required for graduation, a student may count no more than six hours of combined credit in SMAD 295 and SMAD 395, Practica; SMAD 390, Directed Projects and SMAD 495, Internship, toward a major in media arts and design.

Degree and Major Requirements

A student must take a minimum of 33 hours in school courses. In addition to courses from the School of Media Arts and Design, students must take at least 78 hours of course work outside the school.

Bachelor of Arts in Media Arts and Design

Degree Requirements

Required courses Credit Hours

General Education 1 41

Foreign Language classes (Intermediate level required) 2 0-14

Philosophy course (In addition to General Education courses) 3

University electives 29-43

Major requirements (listed below) 33

120

1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary. 2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the student’s chosen language (typically 232), or by placing out of that language through the Department of Foreign Language’s placement test.

Major Requirements

Core Requirements Credit Hours

SMAD 101. Introduction to Media Arts and Design 3

SMAD 201. Fundamental Skills in Media Arts and Design I 3

SMAD 202. Fundamental Skills in Media Arts and Design II 3

SMAD 301. The Media Arts: Culture by Design 3

SMAD 400. Senior Assessment in Media Arts and Design 0

Choose one of the following concentrations: 21

Cinema Studies

Corporate Communication

Digital Video

Interactive Media

Print Journalism

Students accepted into the major must pick a concentration. Refer to the “Concentrations” section for details.

Bachelor of Science in Media Arts and Design

Degree Requirements

Credit

Required courses Hours

General Education 1 41

Mathematics course 2 3

Social science or natural science course 2 3-4

University electives 39-40

Major requirements (listed below) 33

120

1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary. 2 In addition to course work taken to fulfill General Education requirement.

Major Requirements

Core Requirements Credit Hours

SMAD 101. Introduction to Media Arts and Design 3

SMAD 201. Fundamental Skills in Media Arts and Design I 3

SMAD 202. Fundamental Skills in Media Arts and Design II 3

SMAD 301. The Media Arts: Culture by Design 3

SMAD 400. Senior Assessment in Media Arts and Design 0

Choose one of the following programs: 21

Cinema Studies

Corporate Communication

Digital Video

Interactive Media

Print Journalism

Students accepted into the major must pick a concentration. Refer to the “Concentrations” section for details.

Concentrations

Cinema Studies

The concentration in cinema studies is designed for students who wish to develop a critical understanding of how movies tell stories, convey information and affect audiences. Concentrators will examine the narrative conventions of film and television and investigate how story materials are created for today's convergent media. The concentration is intended to complement the college's Interdisciplinary Minors in Film Studies and Creative Writing.

Credit Hours

Core Requirements 12

SMAD 251. Screenwriting 1 3

SMAD 370. Mass Communication Law 3

Choose two of the following: 6

SMAD 340. Screenplay Writing

SMAD 371. Narrative Media Theories

SMAD 461. Film as Art

SMAD 463. Film Adaptations

Choose three additional from: 9

SMAD 340. Screenplay Writing

SMAD 371. Narrative Media Theories

SMAD 373. Media Analysis and Criticism

SMAD 460. Movies and Society

SMAD 461. Movies as Art

SMAD 462. Documentary in Film and TV

SMAD 463. Film Adaptations

SMAD 498. Senior Seminar

33

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.

Recommended Schedule for Majors

First Year Credit Hours

SMAD 101 3

Cluster One 9

General Education courses 18

30

Credit

Second Year Hours

SMAD 201/202 6

SMAD 251. Screenwriting 3

General Education courses 10-13

University electives 8-11

30

 

Third Year Credit Hours

SMAD 301 3

SMAD 370 3

SMAD required elective 3

University electives 21

30

 

Fourth Year Credit Hours

SMAD required electives 12

University electives 18

30

Corporate Communication

This professionally oriented concentration provides students with the principles and skills needed to practice media-based communication within organizations. Class work, internships, and practical experience will help teach students the principles used by corporations when communicating with organizational members and provide them the media design and production skills necessary for implementing strategic communication plans. Students planning careers in corporate communication should also obtain a broad liberal arts education to better understand the social, economic, and symbolic factors that influence modern corporate communications.

Credit Hours

Core Requirements 12

SMAD 241. Corporate Media Writing 1 3

SMAD 341. Web Communication 3

SMAD 370. Mass Communication Law 3

Choose two of the following: 6

SMAD 220. News Editing

SMAD 225. Photojournalism

SMAD 256. Principles of Advertising

SMAD 311. Feature Writing 1

SMAD 321. Feature Magazine Production

SMAD 322. Newspaper Production

SMAD 432. Print Communication Design

Choose one of the following: 3

SMAD 372 Media History

SMAD 471. Media Ethics

SMAD 472. Media and Politics

SMAD 498. Senior Seminar

SMAD 441. Corporate Communication Management 3

33

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.

Recommended Schedule for Majors

First Year Credit Hours

SMAD 101 3

Cluster One 9

General Education courses 18

30

 

Second Year Credit Hours

SMAD 201/202 6

SMAD 241 3

General Education courses 10-13

University electives 8-11

30

 

Third Year Credit Hours

SMAD 301 3

SMAD 370 3

SMAD required elective 6

University electives 18

30

 

Fourth Year Credit Hours

SMAD 441 3

SMAD required elective 6

University electives 21

30

Digital Video

This professionally-oriented program helps students develop practical skills in digital video production through class work, internships and practical experience. At the same time, the program encourages students to obtain a broad liberal arts education so they will understand the theories, design, legalities and applications of new technologies in society.

Credit Hours

Core Requirements 12

SMAD 250. Scriptwriting 1 3

Choose one of the following: 3

SMAD 330. Multimedia Law

SMAD 370. Mass Communication Law

SMAD 302. Videography 3

SMAD 303. Digital Post-Production 3

Choose one of the following 3

SMAD 340. Screenplay Writing

SMAD 402. Advanced Post-Production

SMAD 405. Video Producing and Directing

SMAD 406. Electronic New Gathering and Producing

SMAD 407. Business and Management of Digital Media 3

Choose one of the following 3

SMAD 371. Narrative Media Theories

SMAD 373. Media Analysis and Criticism

SMAD 460. Movies and Society

SMAD 461. Movies as Art

SMAD 462. Documentary in Film and TV

SMAD 463. Film Adaptations

SMAD 471. Media Ethics

SMAD 472. Media and Politics

SMAD 498. Senior Seminar

33

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.

Recommended Schedule for Majors

First Year Credit Hours

SMAD 101 3

Cluster One 9

General Education courses 18

30

 

Second Year Credit Hours

SMAD 201/202 6

SMAD 250 3

General Education courses 10-13

University electives 8-11

30

 

Third Year Credit Hours

SMAD 301 3

SMAD Law Course 3

SMAD 302/303 6

University electives 18

30

 

Fourth Year Credit Hours

SMAD 407 3

SMAD required electives 6

University electives 21

30

Interactive Media

This professionally-oriented program helps students develop practical skills in interactive media through class work, internships and practical experience. At the same time, the program encourages students to obtain a broad liberal arts education so they will understand the theories, design, legalities and applications of new technologies in society.

Core Requirements 12

SMAD 231. Interactive Media Writing 1 3

SMAD 330. Multimedia Law 3

SMAD 307. Multimedia for the Web

SMAD 308. Interactive Multimedia Authoring

SMAD 404. Advanced Multimedia

SMAD 407. Business and Management of Digital Media 3

Choose one from the following: 3

SMAD 371. Narrative Media Theories

SMAD 373. Media Analysis and Criticism

SMAD 460. Movies and Society

SMAD 461. Movies as Art

SMAD 471. Media Ethics

SMAD 498. Senior Seminar

33

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.

Recommended Schedule for Majors

First Year Credit Hours

SMAD 101 3

Cluster One 9

General Education courses 18

30

 

Second Year Credit Hours

SMAD 201/202 6

SMAD 231 3

General Education courses 10-13

University electives 8-11

30

 

Third Year Credit Hours

SMAD 301 3

SMAD 330 3

SMAD 307/308 6

University electives 18

30

 

Fourth Year Credit Hours

SMAD 404/407 6

SMAD required electives 3

University electives 21

30

Print Journalism

This professionally oriented concentration enables students to develop writing, editing and information-gathering skills needed to work in newspapers, magazines and related fields through course work, internships and other practical experiences. At the same time the program encourages students to obtain a broad liberal arts education so they will understand many of the issues facing contemporary society.

Credit Hours

Core requirements 12

SMAD 210. Newswriting 1 3

SMAD 220. News Editing 3

SMAD 370. Mass Communication Law 3

Choose one of the following: 3

SMAD 310. Advanced News Writing

SMAD 311. Feature Writing 1

Choose two of the following: 6

SMAD 225. Photojournalism

SMAD 321. Feature Magazine Production

SMAD 322. Newspaper Production

SMAD 341. Web Communication

SMAD 432. Print Communication Design

Choose one of the following: 3

SMAD 372. Media History

SMAD 471. Media Ethics

SMAD 472. Media and Politics

SMAD 498. Senior Seminar

33

1 This course fulfills the College of Arts and Letters writing-intensive requirement for the major.

Recommended Schedule for Majors

First Year Credit Hours

SMAD 101 3

Cluster One 9

General Education courses 18

30

 

Second Year Credit Hours

SMAD 201/202 6

SMAD 210 3

SMAD 220 3

General Education courses 10-13

University electives 5-8

30

 

Third Year Credit Hours

SMAD 301 3

SMAD 370 3

Either SMAD 310 or 311 3

University electives 21

30

 

Fourth Year Credit Hours

SMAD required electives 9

University electives 21

30

Teaching Licensure

In addition to completing the appropriate journalism requirements, students desiring to add an endorsement in journalism to a secondary teaching license in another content area must complete the minor in secondary education and the Master of Arts in Teaching degree. For a full description of the minor in secondary education, refer to the College of Education.

Minor Requirements

Creative Writing Minor

The interdisciplinary minor in creative writing is designed to give students an opportunity to develop their writing talents across a number of literary forms and communication contexts. For more detailed information on the minor in creative writing, refer to the section on “Interdisciplinary Programs.”

Film Studies Minor

The interdisciplinary minor in film studies is designed for students who wish to extend their critical understanding of visual communication and narrative form by studying how movies tell stories, convey information and influence audiences. For more detailed information on the minor in film studies, refer to the section on “Interdisciplinary Programs.”