Your audience consists of the all the people who will read your document. Students often assume that their audience is their professor and that they don't have to think about audience. These are often incorrect assumptions. Effective writers have a clear idea about their intended audience. Audience can affect the writer's word choice, sources, structure, citations, and format.
Why is audience important? This site explains the significance of audience awareness.
Identifying an audience Consider the following questions when identifying your target audience.
Categories of Audience When identifying your audience, keep in mind the three categories of audiences: lay, managerial, and experts. Recognizing the category will help you better understand your audience's knowledge level.
Analyzing your audience In order to reach your target audience, first consider the characteristics of that audience.