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Transportation Demand Management




                    Lee L. Eshelman Traffic Demand Manager                

   131 West Grace Street, MSC 6703 
   Harrisonburg, VA 22807
   Telephone - 540.568.4522
   Fax - 540.568.2878 
  Email -eshelmll@jmu.edu


Mission Statement

The mission of the Transportation Demand Management department is to independently plan and implement a university-wide alternative transportation program designed to encourage alternative forms of transportation and discourage the use of single occupancy vehicles.  The department also coordinates and shares information with the JMU Motor Pool, JMU Parking Services, the Harrisonburg Department of Public Transportation (HDPT), the City of Harrisonburg, and the Virginia Department of Transportation (VDOT), local and regional transportation companies such as taxi operators, Virginia Regional Transportation (VRT) and Home Ride of Virginia, and the Norfolk Southern Railway.



  • Supports the JMU Procurement department in the annual contract negotiations with the Harrisonburg Department of Transportation (HDPT) for transit services
  • Coordinates with the HDPT to adjust and improve the routes and schedules of transit operations
  • Coordinates with Facility Management to improve transit facilities, install bus shelters, and improve traffic flow controls.
  • Researches and provides recommendations concerning advanced transit technologies such as web-based transit route/schedule lookup systems, and bus arrival predictions using GPS systems.
  • Develops and implements plans to provide shuttle bus services and traffic control strategies to support special events (football games, commencement)
  • Collects traffic count data on major roads in and around the JMU campus
  • Makes recommendations concerning safety improvements involving signage, traffic flows, and lane markings
  • Coordinates with other University departments to implement alternative transportation modes such as bicycling and alternative fuel vehicles
  • Facilitates University orientation and educational programs
  • Participates in the Institute for Stewardship of the Natural World (ISNW) in planning transportation alternatives which have favorable environmental impacts.

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