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Faranda and Clarke Receive Award

Professors Faranda & Clarke Receive Top Research Award

The Journal of Marketing Education, announced its 2004 Outstanding Article of the Year Award. The winning article “Student Observations of Outstanding Teaching: Implications for Marketing Educators,” was written by professors William T. Faranda and Irvine “Bud” Clarke III, both marketing professors here in the James Madison College of Business. Their article was published in the December 2004 issue of the Journal.

This winning article was chosen by the journal’s Editorial Review Board and was selected from more than 100 manuscripts submitted to the Journal during 2004. This prestige was further enhanced since the Journal of Marketing Education was recently ranked as the most influential journal in the field of marketing education by a recent article appearing in the Journal of Marketing.

Professors Faranda and Clarke’s article made a positive contribution to the marketing education literature by extending highly acclaimed work on excellence in teaching marketing that won the 2003 outstanding article award. Professors Faranda and Clarke employed qualitative research methods in doing so. Their article contains numerous implications for marketing educators seeking to improve their teaching performance. A spokesperson for the Journal of Marketing Education stated, “We are extremely proud of their work and its contribution to the journal’s mission.”

Professors Faranda and Clarke will receive their recognition on April 14th at the Awards Dinner of the Marketing Educators’ Association’s Annual Conference in La Jolla, California.