Boyd Receives Award

Dr. Eric Boyd Receives Prominent Research Award

Dr. D. Eric Boyd, Assistant Professor of Marketing, recently received the 2004 Outstanding Article of the Year Award from the Journal of Business-to-Business Marketing for his co-authored paper entitled “Internet Usage Within B2B Relationships and Its Impact On Value Creation: A Conceptual Model And Research Propositions".

The paper examines the Internet and its inherent ability to support value creation within business-to-business relationships. The main criteria used in the selection process for making the award included the overall contribution made by the paper to the discipline of business marketing and the likelihood the paper will impact future research.

The Journal of Business-to-Business Marketing focuses on advancing theory and practice of business-to-business marketing by publishing state of the art research performed by marketing researchers and managers from throughout the world. The Journal is recognized as one of the leading journals in the business-to-business arena.

Dr. Boyd instructs courses on product development and strategic marketing management.