Innovation Pitch Training
NewsOn Friday, January 16, the Madison Business Network (MBN) hosted an "Innovation Pitch Training" event, which was facilitated by Dr. Brian Charette. The event is the first installment of a two-part series, which will focus on SRI’s presentation method that emphasizes value creation and gets attention. Dr. Brian Charette taught the simple but difference-making NABC Model that helps innovators frame their ideas, whether they are for innovative products, improved processes or new business concepts. The event was attened by 18 individuals from the JMU and local Harrisonburg community.