Hart School of Hospitality, Sport and Recreation Management

How does the US Open's economic impact compare to that of other major sporting events?


 

Ask The Experts: Let’s Talk Tennis

Think we'd let you watch the U.S. Open without predictions for this year's champions or additional explanation of some of the numbers you're still trying to digest? Not a chance. We've asked a panel of experts in various fields to give readers the lowdown on several tennis-related topics. Click on the experts' profiles to read their bios and responses to the following key questions:

  • How does the US Open’s economic impact compare to that of other major sporting events?
  • Do you believe that tickets for the US Open are overpriced (given that a full pass starts at $2,125)?
  • What are the biggest issues facing the business of professional tennis?
  • Who do you think will win the Men’s and Women’s Singles titles?

Dave ShonkDavid J. Shonk - Associate Professor in the Hart School of Hospitality, Sport & Recreation Management at James Madison University, gives his answer to the questions.

How does the US Open’s economic impact compare to that of other major sporting events?
The economic impact of the US Open is significant and perhaps is only surpassed by mega-events like the Olympic Games which last a few days longer. However, it is difficult to compare the impact between events because there is no standardized way to measure economic impact. Certainly, the two-week time frame contributes to the higher economic impact of the US Open in comparison to other one-day events. Factors such as higher priced travel & accommodations within the New York market also contribute to the economic impact. The owners of most sport events, including one-day events, now try to surround the competition with other various activities in an effort to enhance visitor spending.

Do you believe that tickets for the US Open are overpriced (given that a full pass starts at $2,125)?
No, I believe the pricing is in line with many other sporting events and comparable to pricing for other types of events within the New York area. There is still great demand on the part of fans to watch the drama that occurs during live events and fans are willing to pay the price to watch the best players in the world.

What are the biggest issues facing the business of professional tennis?
Two issues in particular. First, tennis needs to attract new players to the game and continue to develop young athletes. Second, is the need to continue to expand the visibility of tennis and the branding of individual athletes.

Who do you think will win the Men’s and Women’s Singles titles?
Andy Murray (coming off of his Olympic Games win in Rio) and Serena Williams.

To Access the entire study, click HERE.

Published: Friday, August 26, 2016

Last Updated: Friday, September 8, 2017

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