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July 2014

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Google Visits the CoB to Create Promotional Video for GOMC

A team of Googlers recently visited the JMU College of Business to learn more about Dr. Theresa Clarke and her students’ success with the Google Online Marketing Challenge (GOMC).

The Google team created a promotional video to publicize the challenge. They spent the day interviewing Clarke, as well as Provost Jerry Benson and CoB Dean Mary Gowan. The video crew also interviewed several students who had participated in the 2014 challenge.

The finished product is a short video explaining the benefits of participating in the challenge. This project was prompted by Google employee Lindsay Keller, a 2011 CoB marketing graduate whose team was Americas Regional Winner in the 2011 Google Online Marketing Challenge.

Keller, an Associate Account Strategist, says, “My interest in search engine marketing began through my Internet Marketing course at James Madison University and participation in the 2011 Google Online Marketing Challenge. My team won the challenge, placing first above all other teams in North America, Central America and South America. I am now a Google AdWords Certified Individual, Google Analytics Certified Individual, and Microsoft Advertising Accredited Professional.”

The College of Business was pleased to host the Google team for the day.  Clarke says, “Working with the Google team was a great experience. The video will help promote the challenge to other localities and universities. We are proud of our student teams, who gain so much knowledge and expertise through their participation in the project.

Google chose to showcase the JMU College of Business in the GOMC because of the success of Clarke’s students over the past several years. The challenge provides students an excellent experiential learning opportunity; they work with real clients, such as the Virginia Quilt Museum, to solve a myriad of marketing challenges.