Brand Me! Workshops to Help Growing Businesses
Designed for Owners, Managers, and Entrepreneurs
Defining your business to the world is the topic of a three-part workshop series offered to Valley businesses by the Small Business Development Center (SBDC).
The new Brand Me! series begins with Branding 101: the Who, What, Where, and Why of a Value-Adding Brand. Offered Sept 4 in Lexington and repeated Sept 5in Harrisonburg, this initial session lays the foundation for subsequent classes that will meet in Verona and focus on creating and managing a consistent message for your business in written, visual, electronic, and public venues.
“A business brand is about much more than colors, logos, or Twitter feeds,” says Betty Hoge, SBDC Business Analyst who will lead the series. “A nine-hour series offered over several weeks provides attendees the opportunity to evaluate and get feedback on their own business brand and time to develop strategies for improvement.”
Participants will leave the initial session with worksheets and guidance to prepare for the remaining workshops on Sept 20 and 25, when experts will dig deeper into the components of effective branding in sessions specifically focused on Written, Visual, Electronic, and Public Identities. SBDC guidance and consultations to continue discussion of individual business issues will be available to all attendees.
Guest presenters for the Brand Me! series include Karen Lawrence, writer, publicist, and social media consultant of KL Creative Media of Staunton; Trudy Cole, a graphic designer specializing in brand identity systems and Coordinator of the graphic design program at JMU; William Roy, Web Accounts Manager for Immerge/McClung of Waynesboro, and Joey Groah, writer, director, producer for DIGICO Shoot-Post-Design of Harrisonburg.