Target Initiates Diversity Program for Schools With JMU Poetry Center

January 18, 2007

HARRISONBURG, Va. — On Jan. 15, Target Corp. launched "Dream in Color," a yearlong campaign to encourage the celebration of diversity, with a curriculum designed at James Madison University to "bring back the fun of poetry."

In partnership with Dr. Maya Angelou, the Poetry Foundation and JMU's Furious Flower Poetry Center, Target invites students to enliven their creative voices through its online curriculum. Details about the program are available at HERE.

Below are a few story-angle possibilities:

  • The curriculum was written by JMU's Elizabeth Haworth and Julie Caran. Contact Haworth at 568-2694 or hawortex@jmu.edu, or Caran at 568-8883 or caranjg@jmu.edu.

  • In addition to poems from Angelou, Langston Hughes, Kevin Young and other famous writers, the curriculum includes works by Kyra Bennington, an 11-year old Harrisonburg student. Bennington wrote the poem while participating in JMU’s Summer Poetry Camp. Her mother, Karen Bennington, may be reached at JMU at 568-3704 or benninkp@jmu.edu.

  • Another poet included in the curriculum is Nikki Grimes, whose work was discovered at the Green Valley Book Fair by Dr. Joanne Gabbin, director of the Furious Flower Poetry Center. More information is available at www.nikkigrimes.com.

  • Target is now a sponsor of "The Oprah Winfrey Show," which ends with an announcement directing the show's global audience to www.target.com/community to learn about the "Dream In Color" project.

  • Quotes from Steve Young, program director of the Poetry Foundation:

      "If poetry is overlooked in schools, African-American poetry is nearly off the radar. And yet, it is a wonderful window through which a reader can see many of the most important social and political issues in our country. Much African-American poetry has deep connections with music—the blues, jazz and gospel—which enhances its appeal to young people."

      "Teachers are always looking for high-quality resources of the sort that Furious Flower developed for Target. One of the reasons that poetry is undertaught in our schools is that teachers don’t feel confident about their own knowledge of it. They're puzzled and intimidated by it. Furious Flowers' open-ended lesson plans bring back the fun of poetry. They also cater to overburdened teachers, who can use as much or as little of the curricula as their schedules allow. Because most poems are shorter than novels, they can often be read and discussed in the space of one class period. The pay off comes quickly.

      "Furious Flower has well-recognized expertise in the field. We need an organization that could produce high-quality materials and still meet Target’s short deadlines."

      "It was delight to work with Furious Flower, even under the tremendous pressures of the deadlines. I hope we can collaborate again in the future."

    More information is available at these links:

    "Dream in Color" curriculum
    www.target.com/dreamincolor

    Furious Flower Poetry Center
    http://www.jmu.edu/furiousflower

    Poetry Foundation
    http://poetryfoundation.org/

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