What You Said About "Most of Us" Messages



On September 14 and 16, student volunteers were sent to five residence halls to gather feedback on the first two flyers that were distributed as part of the "Most of Us" Positive Social Norms Marketing Campaign. The residence halls surveyed included Potomac, McGraw-Long, Hillside, Garber and Dingledine. Take a look at what you said!
 


Flyer #1-Most first year students drink 3 or fewer drinks per week.

In summary, the respondent scores fall into acceptable ranges in the several Agree/Strongly Agree categories. This means that you did not think the flyer was confusing; and you thought it was useful information, made its point and was interesting. Few of you said the flyer was believable and credible. The message is challenging your belief of what is the "norm" on campus.

Total Number: 123 Sex: F -62 M-61

Race: Caucasian: 98 African-America: 6 Asian: 3 Hispanic: 1 Other: 0

Have you seen this message? 96 Yes 27 No
                                                Strongly       Agree           Neither         Disagree      Strongly      Average     %Agree/
                                                Agree                              Agree nor                         Disagree                       Strongly
                                                                                      Disagree                                                                Agree
The flyer is confusing.
2
11
27
50
29
3.78
11%
The flyer is believable.
7
59
23
22
6
2.67
56%
The flyer is convincing.
8
47
44
16
5
2.69
46%
The flyer has useful information.
19
66
26
6
2
2.21
71%
The flyer makes its point.
19
71
17
9
2
2.19
76%
The flyer is interesting.
19
61
33
6
2
2.26
66%
The message made me think about my alcohol use.
14
42
34
17
12
2.76
47%
The message convinced me that most students drink moderately.
7
49
30
20
11
2.82
48%

Comments: Your comments told us that you understood the message that was being relayed, even though you may not have believed it.

Flyer #2-Most first year students drink once a week or less.

In summary, the respondent scores fall into acceptable ranges in the several Agree/Strongly Agree categories. This means that you did not think the flyer was confusing; and you thought it was useful information, made its point and was interesting. However, again, you had a difficult time with believing the message and that is was credible.

Total Number: 134 Sex: F -69 M-65

Race: Caucasian: 119 African-America: 8 Asian: 2 Hispanic: 1 Other: 4

Have you seen this message? 105 Yes 29 No
                                                Strongly        Agree           Neither         Disagree       Strongly      Average     %Agree/
                                                 Agree                              Agree nor                         Disagree                       Strongly
                                                                                       Disagree                                                                Agree 
The flyer is confusing.
7
12
25
55
29
3.68
15%
The flyer is believable.
9
65
24
23
7
2.64
58%
The flyer is convincing.
5
52
51
15
5
2.71
45%
The flyer has useful information.
23
72
21
7
4
2.19
75%
The flyer makes its point.
29
67
24
7
1
2.09
75%
The flyer is interesting.
17
70
34
6
1
2.25
68%
The message made me think about my alcohol use.
14
46
36
16
16
2.80
47%
The message convinced me that most students drink moderately.
10
56
32
21
8
2.69
52%

Comments:
 
  • Most freshmen drink once a week or less.
  • Most JMU students drink once a week or less.
  • Most freshmen drink at a party once a week.
  • Lets freshmen know that drinking isn't as common as they may believe.
  • Not many drink every day.
  • Freshmen don't drink much.
  • Most people either drink a lot or not at all.
 
  • The majority of JMU freshmen drink once a week or less.
  • The majority of JMU freshmen don't drink a lot.
  • Most freshmen drink sometimes.
  • Don't drink.
  • Most students drink moderately.
  • Most freshmen don't drink.
  • Not as many freshmen are drinking as you think.