For more information on the alcohol survey, go to The Core Institute
JMU-developed
surveys and focus groups
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Acrobat Viewer for the following links, it may be downloaded free from Adobe
at the link provided*
Media Images Survey (used as part of focus groups. Students viewed sample campaigns from other institutions.)
Media Images Intercept Survey (used to test market JMU messages)
Focus Group Moderator Guide (images and protective norms)
Focus Group Moderator Guide (media and motivation)
Sample Focus Group Recruitment Flyer
Focus Group Summary - Flyer Evaluation
Focus Group Moderator Guide - Flyer Evaluation